Thought Legion and The List Provide New Resource for Advertising Pros

Tim Williams Thought Legion

SALT LAKE CITY, Feb. 21, 2013 /PRNewswire-iReach/ — 2013 will see a new online professional development resource for advertising agency and marketing professionals in the form of Thought Legion, delivered exclusively via one of today’s most popular forms of training: live and on-demand webinars.

The best minds in the business are already lining up to present through Thought Legion’s live and on-demand webcast sessions including; Brent Hodgins -Mirren Business Development David Baker –Recourses, Michael Gass – Author of “Fuel Lines” and Jody Thompson – CultureRX amongst others.… Continue reading

SXSW Video: How the internet has transformed life as we know it

March 12, 2013 by

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future.

This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States.

Mashable kicked off its SXSW 2013 Variety Hour keynote with the following video, documenting how in only a generation the internet has transformed civilization as we know it.… Continue reading

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[Infographic] How To Write The Perfect Tweet

March 6, 2013 by 2 Comments
How-To-Write-The-Perfect-Tweet1-1

Three goals for creating the perfect Tweet: amplify, engage and convert - Gerry Moran

I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:

  • After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)
  • There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)
  • The average Twitter user has tweeted 307 times (Diego Basch)
  • 32% of all Internet users are using Twitter (Marketing Land)
  • 34% of marketers have generated leads using Twitter (Dazeinfo)

Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency.… Continue reading

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Creating A Website That Works for Ad Agency New Business

March 5, 2013 by 9 Comments
1 a website that works

How to simplifying the web design process and provide creative focus specifically for new business. 

Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are in a perpetual state of redesigning their websites. They make the process more difficult and painful than it needs to be.… Continue reading

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A 4-step writing formula for ad agency new business

February 27, 2013 by 1 Comment
AIDA Formula for Ad Agency New Business

The use of the AIDA Formula can simplify your content marketing.

The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of  their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.

This is an excellent 4-step formula for any writing project: screenplays, sales letters, ad copy, blog posts, news releases, agency presentations and web pages. It is helpful for all communications.… Continue reading

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Webinar: How Content Marketing Can Jump Start Your Agency’s New Business

ad agency new business webinar

March 26, 2013 / 1:00 – 2:00 Eastern

This webinar is being hosted by Thought Legion and is designed for those charged with new business for advertising, digital, media and public relations’ agencies.

A recent agency survey indicates that agencies better understand the potential of social media. Almost 70% believe that social media is great for new business and 86.2% of responders believe that content marketing is now an important part of an agency’s new business efforts. 

The survey indicates that agencies better understand the potential of social media but also reveals that they continue to struggle to find success.… Continue reading

20 Tips to Create a Niche Blog for Ad Agency New Business

February 15, 2013 by 2 Comments
a niche blog for ad agency new business

A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. 

According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have found the keys to success of blogging for new business.

Sam Weston, Director of Communications at the digital agency Huge, was recently quoted as saying,

“Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway.

… Continue reading

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For ad agency presentations body language trumps content

February 13, 2013 by Leave a Comment
Michael Gass Presentation Mirren New Business

‘The body says what words cannot.’’ Martha Graham

In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence, 38% from tone, and only 7% from the spoken words.

When presenting for agency new business remember, YOU are the most important visual to your audience.  This is why I’m such an advocate of presentation rehearsals. To build confidence and improve your body language you need to practice, practice, and practice some more.… Continue reading

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How to Create a Niche Ad Agency Blog to Boost New Business Opportunities

February 12, 2013 by Leave a Comment
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This video is an interview that was conducted by McDougall Interactive in Boston, MA. I share my philosophy and tips on how agencies can use a niche blog for new business.

A blog provides agencies with the perfect platform to create a niche that is appealing to a specific target audience, it also allows them to have a clear point of differentiation from their competition and a position of expertise. 

Agencies have a commonality of problems when it comes to new business.… Continue reading

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Ad Agency Rainmakers

ad agency rainmakers

photo credit: CRASH:candy via photopin cc… Continue reading