The New Business Metrics Behind Successful Ad Agencies

successful ad agency metrics for new business

There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.

His work has been discussed in the Wall Street Journal, USA Today, Fast Company.… Continue reading

RSW/US Agency New Business Thought Leadership Interview

Michael Gass Ad Agency New Business and Social Media Interview

Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.

The following is an  interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series. 

I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business. 

Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.

Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading

Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

ad agency owners personal branding

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” 

“I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand.

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The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.

Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals.… Continue reading

The New Business Metrics Behind a Successful, Growing Ad Agency

David Baker Recourses

A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET

Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface any prospective victim who might be interested. But there ARE strong numbers behind the success stories, and we’ll look at all of them in a way that you’ll be able to apply, right then, right there.… Continue reading

Do Brands Benefit Using a Multiple Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.

Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can complement or compete with much larger, full service advertising agencies.

Brands are electing to choose a multi-agency model because of the specialized expertise it provides.… Continue reading

How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.

I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.

Following a presentation that I made to the Nashville American Marketing Association, I’ve received dozens of responses from attendees.… Continue reading

Worldwide Partners, Inc. World Meeting Conference

Worldwide Partners conference ad agency network

24/7 is the world we now live in, and Vegas is your crash course.

I’m looking forward to speaking at the annual conference of one of the largest independent agency networks,Worldwide Partners, Inc. This event will be held in Las Vegas, NV, May 5-6.

I’ll be joining a great group of speakers for this event:

  • Brad Ball, Principal – Moroch Partners, former CMO of McDonald’s, President of Marketing for Warner Bros Pictures and head of Nascar’s Entertainment Division
  • Paul Bates, Converto
  • Michael J.
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CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.

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