A “Brand” New Day for Agencies
It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients.
You can “do” a lot of things, but you can only be “famous” for one thing.
Agencies need three things for new business success:
Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women, and how they use social media to tell their story.… Continue reading