Profiling Prospects is Critical for New Business

ad agency target audience

Profiling ensures you're deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to … [Read more...]

10 WordPress Plugins for Ad Agency New Business

WordPress Plugins for Ad Agencies

 Using WordPress plugins enhances your reader's experience, allows for easy customization and maintenance of your blog.  I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn't long before I graduated from Blogger to Wordpress. Wordpress is by far the most popular … [Read more...]

New Business | Social Media Workshop Burns Entertainment Chicago

New Business | Social Media Workshop for Burns Entertainment, Inc. in Chicago, January 23, 2014. Burns is an entertainment and sports marketing firm founded in 1970. They work with brands and their advertising, public relations, promotions, and social media agencies to match them with the right … [Read more...]

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing's founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, … [Read more...]

Quote: May your life someday be as awesome …

quote: may your day one day be as awsome as you pretend it is on Facebook

  Are we who we pretend to be on social media? My wife and I were shopping at a local antique consignment shop over the weekend and came across this sign,"May your life someday be as awesome as you pretend it is on Facebook." I had to laugh and took this picture to share, where else but on … [Read more...]

2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when … [Read more...]

New 4A’s Webinar for Advertising Agencies

4A's New Business Webinar

A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it's more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they … [Read more...]

A Christmas Miracle in Real-Time: YouTube’s feel-good holiday sensation

advertising westjet christmas miracle

"A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights." Canadian airline WestJet and studio m created a heartwarming campaign that couldn't help but become viral. It touched all the bases: the joy of … [Read more...]

Ad Agencies Should Shift Into Consulting Roles for New Business

Tom Fisburne ad agency new business

How agencies can reinvent themselves by developing consulting services and reconfiguring their business models and tap into a new revenue source. For too long advertising agencies have been treated as vendors. They claim to be different, but most are pretty much the same and sameness always breeds … [Read more...]

Why are ad agencies so bad at new business?

ad agencies are bad at new business

Business development doesn't have to be so hard for small to midsize agencies.  I've spent almost my entire advertising  career in business development. I can tell you from my experience that agencies are historically bad when it comes to marketing themselves. It's as if they lose their marketing … [Read more...]