8 Tips That Will Make Ad Agency New Business Easier

make ad agency new business easier

Learn how to accelerate your agency's positioning, inbound lead generation, network and referral business. Since 2007, I've conducted over 170 new business workshops for agencies in North and South America and Europe. No matter what country, I find there are some common problems when it comes to … [Read more...]

2014 Outlook Survey: More competition ahead for ad agency new business

Mark Sneider RSW Ad Agency New Business

In a recent survey, 63% of agencies state that there will be more competition for new business. Guest post written by Mark Sneider, Owner/President of RSW/US.  Most agencies seemed to have a good year last year and most of them that we talked to with seemed to be starting out the new year on a … [Read more...]

Profiling Prospects is Critical for New Business

ad agency target audience

Profiling ensures you're deploying your time, energy and resources on high probability targets. The advertising industry has dramatically changed over the past five years. This change has had a tremendous impact on lead generation and prospecting. The power has shifted to decision-makers due to … [Read more...]

10 WordPress Plugins for Ad Agency New Business

WordPress Plugins for Ad Agencies

 Using WordPress plugins enhances your reader's experience, allows for easy customization and maintenance of your blog.  I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn't long before I graduated from Blogger to Wordpress. Wordpress is by far the most popular … [Read more...]

New Business | Social Media Workshop Burns Entertainment Chicago

New Business | Social Media Workshop for Burns Entertainment, Inc. in Chicago, January 23, 2014. Burns is an entertainment and sports marketing firm founded in 1970. They work with brands and their advertising, public relations, promotions, and social media agencies to match them with the right … [Read more...]

Ad Agencies: Audience Development Comes Before Business Development

build an audience for ad agency new business

Building an engaged online community should now be a core responsibility of business development. Inspiration for this article came from Duct Tape Marketing's founder, John Jantsch,  from his recent podcast interview with Jeffrey K. Rohrs, Vice President of Marketing Insights for ExactTarget, … [Read more...]

Quote: May your life someday be as awesome …

quote: may your day one day be as awsome as you pretend it is on Facebook

  Are we who we pretend to be on social media? My wife and I were shopping at a local antique consignment shop over the weekend and came across this sign,"May your life someday be as awesome as you pretend it is on Facebook." I had to laugh and took this picture to share, where else but on … [Read more...]

2014 The Year of the Social CEO

2014 Year of the Social CEO Michael Gass

Social media is a primary force that is redefining the role of the men and women who oversee the world’s largest companies. Brands no longer ignore social media. The importance of social media on business has dramatically escalated. We have moved through the “hype phase of social media when … [Read more...]

New 4A’s Webinar for Advertising Agencies

4A's New Business Webinar

A Formula for Fueling New Business through Social Media The new model for new business that will make the existing model obsolete might surprise you—instead of chasing new business, it's more important for you to learn how to be found. Why? In a CMO Counsel study, 80% of decision makers said they … [Read more...]

A Christmas Miracle in Real-Time: YouTube’s feel-good holiday sensation

advertising westjet christmas miracle

"A virtual Santa, 175 WestJet volunteers, 16 cameras in 3 airports and one on a plane, set up a miracle for the passengers of two Calgary-bound flights." Canadian airline WestJet and studio m created a heartwarming campaign that couldn't help but become viral. It touched all the bases: the joy of … [Read more...]