How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.

I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.

Following a presentation that I made to the Nashville American Marketing Association, I’ve received dozens of responses from attendees.… Continue reading

Worldwide Partners, Inc. World Meeting Conference

Worldwide Partners conference ad agency network

24/7 is the world we now live in, and Vegas is your crash course.

I’m looking forward to speaking at the annual conference of one of the largest independent agency networks,Worldwide Partners, Inc. This event will be held in Las Vegas, NV, May 5-6.

I’ll be joining a great group of speakers for this event:

  • Brad Ball, Principal – Moroch Partners, former CMO of McDonald’s, President of Marketing for Warner Bros Pictures and head of Nascar’s Entertainment Division
  • Paul Bates, Converto
  • Michael J.
Continue reading

CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.

Continue reading

How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. Continue reading

Nashville American Marketing Association Power Lunch

Nashville American Marketing Association NAMA

Social media, an empowered consumer have created a paradigm shift in the way new business is acquired. 

AMA Power Lunch: “Rethinking Your Approach To New Business”

I hope you will join me for this Nashville AMA event. Thursday, April 3, 2014, from 11:00 AM to 1:00 PM (CDT), Nashville, TN

Continue reading

Try Speaking for Ad Agency New Business

public speaking for ad agency new business

Speaking at events attended by your best prospects will provide you with instant credibility and create immediate new business opportunities.

Public speaking is an excellent tactic for business development, particularly for small to midsize agency owners. Having the opportunity to speak in front of a highly targeted, interested group of prospects is the most effective form of lead generation.

Public speaking is an essential component to my business development program

I have been the keynote speaker for more than 100 events in the U.S., Canada and in the UK, speaking on topics related to leadership, business development, and social media.… Continue reading

A New Approach is NOW Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change.

New business has historically been a problem for agencies.

  • Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same.
  • They are often treated as vendors because they lack a positioning of expertise.
  • Most don’t have a target audience thus, no focus for business development efforts.
  • They are their own worst clients, the cobbler’s children with no shoes.
  • No appeal beyond their local market.
Continue reading

David Bohan: Social media is redefining roles of business leaders

David Bohan Ad Agency New Business

‘Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders’

I’m honored that David Bohan used my post, “2014: The Year of the Social CEO”, as a basis for his recent article in the Tennessean:

David Bohan: Social media is redefining roles of business leaders

David is the founder and CEO of BOHAN, a full-service marketing and advertising agency headquartered in Nashville.

He has gained a positioning of expertise through his weekly business column in Tennessee’s leading newspaper.… Continue reading

Thought Leadership, Millennial Marketing and Ad Agency New Business

creating a niche for ad agency new business

How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.

This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the  founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”

Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.… Continue reading