Jami will be speaking on Thursday, October 8 at 10:00 AM.
Session Title and Description:
How to Seduce Prospects Without Giving Your Work Away for Free
You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts.
And you can accomplish everything on this wish list with blogging. But there’s one problem: Writing quality content and connecting this with lead generation isn’t easy. It’s time-consuming. It takes takes time to show returns.
In this session, you’ll learn how to create a predictable pipeline of leads through inbound marketing. Discover the secrets to setting the right goals, learn how to easily and quickly create content, and get a primer on how paid promotion can jumpstart your efforts. You’ll also get an insider’s view at the experiments we’ve done on the HubSpot Blog, which garners more than 2 million visits per month.
This is a practical session, and you’ll walk out with the tools and information you need to create great content that attracts and converts new clients for your agency.
Jami Oetting is a content strategist at HubSpot, creating content and resources to help the company’s agency Partners grow their businesses.
She is the editor of Agency Post, HubSpot’s blog for the agency professional.
The Agency Post provides marketing agency professionals with useful and insightful viewpoints to provoke discussion and debate.
The content is driven by experienced marketing, advertising, and public relations professionals who write on a broad range of topics and want share their knowledge and promote discussion within the community. The Agency Post is a source of reliable, actionable information on strategies, tactics, business practices, and trends readers can apply to grow their agencies, engage their staff, and improve client relationships.
Connect with Jami via Twitter: @JamiOetting #FuelLines