Drew will be speaking on Friday, October 9 at 10:00 AM.
Session Title and Description:
Why Yours Sales Funnel Has Dried Up
5 mistakes that derail an agency’s new business efforts
After working closely with 250+ privately held agencies every year, Drew McLellan has identified the patterns that lead to or block an agency’s success. When it comes to new business, there are some common mistakes that agencies make time and time again, costing themselves opportunities, money and stability. Drew has the ultimate insider’s view and he’ll share his insights, observations and recommendations in this information-packed session.
- The five most costly mistakes agencies make today
- What an agency owner’s role should and shouldn’t be in new business
- What successful agencies are doing to win sweet spot clients
- And much more!
Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group in 1995 after a five-year stint at Y&R.
He also owns and runs Agency Management Institute (AMI), which offers agency management training, consulting and facilitates agency owner peer networks for small to mid sized agencies (advertising, digital, marketing, media and PR) so they can increase their AGI by at least 25%, attract better clients and employees and best of all — exceed the agency owner’s life/financial goals.
He launched his agency’s blog in 2006 and it has been on the AdAge Top 150 from the list’s inception. His first book, 99.3 Random Acts of Marketing, was published in 2003 and Drew and Australian marketer Gavin Heaton created the Age of Conversation series of crowdsourced books in 2007. To date, the AOC series has raised over $50,000 for charity. Drew launched the AMI blog in 2012 as a resource to agency leaders.
Drew’s often interviewed/quoted in Entrepreneur Magazine, New York Times, CNN, BusinessWeek, and many others. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.”
Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.
When he’s not hanging out with clients or agency owners/staff, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
Connect with Drew via Twitter: @DrewMcLellan #FuelLines