The Only Dimensions You Need To Know If You Are Designing Content for Social Media Visual.ly is a platform for exploring, sharing, and promoting great visualizations. And a service that connects dataviz pros, to advertisers & publishers looking for compelling content. This new data-visualization startup whose team of designers, engineers and analytics experts creates innovative infographs for […]
Study: 12 Tools That Most Ad Agencies Use for New Business
June 12, 2013 by
A helpful resource for any agency owner or employees involved in agency new business. RSW/US and Mirren Business Development co-sponsored a study of tools for new business. They surveyed over 300 agency principals and senior executives to better understand what tools agencies are using and which are the most effective. “New Business Tools: The Definitive Guide,” […]
Twitter: Find Prospects Using The Business Journal’s Network
June 6, 2013 by
How to instantly subscribe to Twitter accounts of every American City Business Journal. For years, I used The Business Journals Book of Lists for new business intelligence to find the decision makers of prospective clients. I also subscribed to the print editions of The Business Journals in key markets that we targeted. These publications were always very […]
Creating A Website That Works for Ad Agency New Business
March 5, 2013 by
How to simplifying the web design process and provide creative focus specifically for new business. Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are […]
10 Reasons to Use Video for Ad Agency New Business
November 30, 2012 by
Video can become one of the most effective new business tools in your tool box. Video allows you to easily tell your agency’s story in a more compelling way than you are able to do through print. You also can use video to create a video blog or post, conduct training, share client testimonials or […]
Try Dropbox for Ad Agency New Business
September 25, 2012 by
The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial. If you are in charge of new business, it often means you are “going out on the road”. Having all you need to do your work while traveling can be difficult if you don’t plan ahead. […]
10 Tips for Using Google Plus Hangouts for Agency New Business
August 27, 2012 by
Hangouts allow you to video conference in real-time with up to 10 people in a virtual room which makes it a great tool for new business. The screen-capture above is a Google Plus Hangout with Brad Ball, former CMO McDonald’s/USA, President of Marketing for Warner Bros Entertainment and VP of Nascar Entertainment and Marketing. Brad is […]
Comparison of the 5 Biggest Cloud Services for Ad Agency New Business
April 29, 2012 by
The best advice on where you should put your cloud content based on what you own and what your personal habits are. The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those […]
Social Media: 10 Idea Starters to Keep Fresh Content Churning
August 9, 2011 by
Content creation is an important part of social media success for ad agency new business, but it is also difficult to maintain without a little help. I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas. So […]
Skype Infographic: From seed to future piece of the Microsoft empire
June 2, 2011 by
I often use Skype as a way to stay connected for new business, at home and while traveling for video conference calls. How important is Skype? Bill Gates personally pushed for the Skype deal, the biggest purchase in Microsoft’s history. It seems to have a very bright future and should remain on your list of […]
Social Media Isn’t Working for Ad Agency New Business
July 16, 2021 by
If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY.
From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.
70% of marketers report that social media marketing delivers poor or average return on investment.
Many agencies thought that by merely having a social media presence, it would give them social media credibility.… Continue reading
Ad Agencies Need Systems to Consistently Produce Leads
June 14, 2021 by
Believe it or not, most small to midsize agencies are not organized to consistently generate leads.
Agency life is chaotic. Too much to do; to little time. The answer to this problem is to work smarter not harder by creating SYSTEMS for new business.
A system is a set of detailed methods, procedures and routines created to carry out a specific activity, perform a duty, or solve a repeated business issue.
Business development doesn’t have to be so difficult.… Continue reading
7 Benefits from the Right Positioning for Ad Agency New Business
March 20, 2021 by
The FOUNDATION of an ad agency’s new business program is its positioning.
When you have the right positioning it’s like fishing for a specific fish with a particular bait. You know where the fish are, what bait is appealing to them, the right equipment to use and you have developed the expertise to catch the real trophies.
… Continue reading“By appealing to everyone, brands end up appealing to no one. Standing for everything is the same as standing for nothing.”
How to Create Your Personal Brand Story for Ad Agency New Business
February 21, 2021 by
I’ve learned the importance of creating my personal brand story when I launched my own consultancy a decade ago. I had led new business for a number of advertising agencies before deciding to start my own consulting firm. This could have easily been one of the worst decisions of my life.
My advertising career had been spent working in only two markets, outside of Birmingham, Alabama and Nashville, Tennessee, I had zero awareness. Little did I know that I was about to start my new business at the beginning of one of the longest economic downturns since the Great Depression.… Continue reading
An Idea Platform for Ad Agency New Business
December 21, 2020 by
Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.
If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.
… Continue reading“What the world needs now are ideas. Lots and lots of ideas.”
Panic is Not a Strategy for Ad Agency New Business
October 19, 2020 by
How to implement sales intelligence for agency growth.
No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.
Maybe your biggest client leaves and now a significant chunk of your annual revenue is gone.… Continue reading
Tips for Working from Home for Agency New Business
April 30, 2020 by
Your number one objective should be to maintain, if not increase, your engagement with prospects.
I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely. The last thing you’re probably thinking about is new business.
But just because your environment has changed, doesn’t mean your commitment to growing your agency should change.… Continue reading
Great Onboarding: The Secret to 88% Employee Retention
February 6, 2020 by
How to cut employee turnover in half.
This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising. John Paul has developed a very robust onboarding process that I wanted him to share with you.
Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading
Change the Rules of Competition for Ad Agency New Business
January 9, 2020 by
“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide.
I read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, creativity and strategy development, and the author of the book, Slingshot.
Burt states,
… Continue reading“In today’s marketplace, I would argue that doing something unprecedented is not just adventurous but imperative … eliminating competition by trying to beat it is dangerously shortsighted.
Positioning is the Foundation for Ad Agency New Business
December 9, 2019 by
Without a differentiated position, new business is much harder than it needs to be.
Many small to midsize agencies have not addressed positioning because of either procrastination or, more likely, their unwillingness to make the difficult business decisions.
… Continue reading“Contrary to common belief, all agencies have pretty much the same basic capabilities, and processes. They all claim to have proprietary tools, and they may have different labels for what they do, but the approach is essentially the same at big or small agencies.”
