The Future of Ad Agency Promotion at Events Through Social Media

  Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]

Create a Call to Action for Ad Agency New Business Through Social Media

call to action ad agency new business

A strong Call-to-Action is needed to convert your blog’s visitors into new business opportunities. The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a […]

An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

6 Reasons Why You Should Replace Your Paper Business Cards for Ad Agency New Business

The traditional method of networking with business cards is one of the most cost effective means of marketing your agency but the online version provides greater opportunities for new business. Online business cards allows an easier and more efficient way to share, receive, organize and even track your cards than their printed counterpart.

Is the Phone Call an Outmoded Communication Tool?

A growing number of persons consider phone calls to be interruptive and annoying. The phone call is rapidly fading as a generation of e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline.

10 Tips to Create a Consistent Ad Agency New Business Program

10 tips ad agency new business

Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects which do not fit your agency’s strengths and core competencies.

Ad Age: A List of the Worst Agency Websites for IPhones and IPads

Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients. The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.

Recycling Older Posts and Articles for Ad Agency New Business

recycle older posts Michael Gass

Older posts and articles can still be recycled for ad agency new business. Keeping older content alive can also generate a tremendous return on your time investment. Some of the most helpful tips on blog writing I have found online from resources as old as 1996

Ad Agency Blog of the Month: JaneNation.com

Out of a a group of 38 ad agencies blogs Jane Nation, was selected as Fuel Lines’s Blog of the Month for the month of April capturing 42% of the votes casts. Jane Nation was built to tap into the minds of females and includes blogs, forums, quizzes, polls, and other micro communities called sisterhoods. It was cleverly launched and is powered by St. John & Partners, a full-service, privately held advertising agency based in Jacksonville, Florida. The site has created some national buzz and will no doubt provide some great new business opportunities for this MAGNET Global Agency.

The New Rules of Engagement for Ad Agency New Business

new rules of engagement for ad agency new business

Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior. Prospects are using the Internet and related media to learn about agencies that best meet their needs. Your primary focus now should be on pulling relevant them toward your agency’s services. Why?

RSW/US Agency New Business Thought Leadership Interview

Michael Gass Ad Agency New Business and Social Media Interview

Helpful tips for small and mid-size agencies in leveraging social to generate thought leadership.

The following is an  interview conducted by Mark Sneider, president of RSW/US, for the Agency New Business Thought Leader Video Series. 

I discuss with Mark the reasons why ad agencies aren’t finding success using social media for new business. 

Agencies are still trying to lead with “brick and mortar” but social media is all about people connecting with other people.

Success begins by identifying with a specific target audience and creating a positioning of expertise.… Continue reading

Can You Damage Your Ad Agency’s Brand By Ignoring Yours?

ad agency owners personal branding

“People trust brands that have people they can trust.”

Not only will a poor personal brand damage your agency’s brand, I believe a non-existent personal brand does so as well.

Steve Farnsworth writes and speaks about how smart companies can effectively integrate social media, PR and content marketing into their marketing mix. He is also the Chief Digital Strategist at Jolt Digital Marketing.

Steve raised this question in a recent article, “Can you damage your company’s brand by ignoring yours?” 

“I’ve had a surprising number of executives from the C-suite tell me that they don’t want to actively manage their personal brand.

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The Science of Great Tweets for Ad Agency New Business

the science of Twitter for ad agency new business

This is a guide to highlight the best tips, practices and studies to help your agency succeed on Twitter.

Ever since I learned that only 1% of internet participants actively create original content, I knew that I needed to be in this elite group of Twitter accounts whose content is being read and shared by others.

I’ve been actively creating content since 2007, a year after Twitter was founded. I write articles about tips, tactics and trends for advertising, digital, media and Public Relations professionals.… Continue reading

The New Business Metrics Behind a Successful, Growing Ad Agency

David Baker Recourses

A Free Webinar for Fuel Lines’ Readers, Monday, June 9th at 1 pm ET

Speaker, writer and ad agency consultant, David Baker will lead this webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

It’s true that new business success isn’t a numbers game like it used to be, beating the bushes to surface any prospective victim who might be interested. But there ARE strong numbers behind the success stories, and we’ll look at all of them in a way that you’ll be able to apply, right then, right there.… Continue reading

Do Brands Benefit Using a Multiple Ad Agency Model?

benefits of multi ad agency partners

Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise.

Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. They can complement or compete with much larger, full service advertising agencies.

Brands are electing to choose a multi-agency model because of the specialized expertise it provides.… Continue reading

How to Build a Powerful Presentation Deck for Ad Agency New Business

a presentation deck for ad agency new business

Give your presentations LIFE rather than SUCKING THE LIFE out of your audience.

I’ve been speaking publically for more than three decades. Last year, I spoke at conferences, seminars and workshops in over 40 different cities. I’m still a student who continually wants to improve. Presentations are very time consuming and require a lot of hard work. I want mine to be memorable and make a difference.

Following a presentation that I made to the Nashville American Marketing Association, I’ve received dozens of responses from attendees.… Continue reading

Worldwide Partners, Inc. World Meeting Conference

Worldwide Partners conference ad agency network

24/7 is the world we now live in, and Vegas is your crash course.

I’m looking forward to speaking at the annual conference of one of the largest independent agency networks,Worldwide Partners, Inc. This event will be held in Las Vegas, NV, May 5-6.

I’ll be joining a great group of speakers for this event:

  • Brad Ball, Principal – Moroch Partners, former CMO of McDonald’s, President of Marketing for Warner Bros Pictures and head of Nascar’s Entertainment Division
  • Paul Bates, Converto
  • Michael J.
Continue reading

CEOs who are social will be the next new thing

Acme Advertising Social Media Ken Henley

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions.

I was recently speaking to a sold out event for the Nashville AMA on the dramatic changes brought upon business development due to social media. Being in Nashville gave me an opportunity to spend some time with my good friend Ken Henley who is the Nashville artist that created my caricature. … Continue reading

How to Write A Blog Post for Ad Agency New Business

A blog post writing template

A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively.

I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get reports from agency principals who had worked with him. I was surprised to learn that the impact Michael was having on their businesses was not in their use of Twitter, Facebook or LinkedIn but in transforming the principals into writers who write meaningful content.

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How to personally get to know your agency’s best prospects

content marketing know you audience

Content marketing provides a system to better understand and engage your prospects. 

I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, such as cold calling.

One of the primary benefits of content marketing is that it can provide an organized system to personally get to know your prospects. Continue reading