Executing Your Agency’s New Business Strategy Requires a System

A plan is just a plan, wishful thinking, until it is executed. How many annual planning meetings has your agency gone through the motions of creating a strategic new business plan only to have it fail in its implementation? Maybe next year, instead of focusing so much attention on the plan, use annual planning to […]

The Future of Ad Agency Promotion at Events Through Social Media

  Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]

Create a Call to Action for Ad Agency New Business Through Social Media

call to action ad agency new business

A strong Call-to-Action is needed to convert your blog’s visitors into new business opportunities. The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a […]

An Ad Agency’s ‘Buy Local Campaign’ Generates New Business

Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, provides a successful promotional campaign example for how he built awareness for his agency … by promoting its competition.

6 Reasons Why You Should Replace Your Paper Business Cards for Ad Agency New Business

The traditional method of networking with business cards is one of the most cost effective means of marketing your agency but the online version provides greater opportunities for new business. Online business cards allows an easier and more efficient way to share, receive, organize and even track your cards than their printed counterpart.

Is the Phone Call an Outmoded Communication Tool?

A growing number of persons consider phone calls to be interruptive and annoying. The phone call is rapidly fading as a generation of e-mailing, followed by an explosion in texting and social media, has pushed the telephone conversation into serious decline.

10 Tips to Create a Consistent Ad Agency New Business Program

10 tips ad agency new business

Your agency’s new business program must be sustainable at the times when your agency is at its busiest. Too often new business development is put on the back burner until existing business decreases and a downturn begins. That creates a roller coaster effect on your agency’s pipeline of prospects which impacts agency income and causes you to accept the wrong type of client, from the wrong pool of prospects which do not fit your agency’s strengths and core competencies.

Ad Age: A List of the Worst Agency Websites for IPhones and IPads

Attention Agencies: You provide a sweet target for your competition if you don’t practice what you preach and aren’t doing for yourself what you recommend for clients. The McKinney agency, Durham, NC, recently created some positive press for themselves while creating a firestorm around some of the biggest advertising agencies websites.

Recycling Older Posts and Articles for Ad Agency New Business

recycle older posts Michael Gass

Older posts and articles can still be recycled for ad agency new business. Keeping older content alive can also generate a tremendous return on your time investment. Some of the most helpful tips on blog writing I have found online from resources as old as 1996

Ad Agency Blog of the Month: JaneNation.com

Out of a a group of 38 ad agencies blogs Jane Nation, was selected as Fuel Lines’s Blog of the Month for the month of April capturing 42% of the votes casts. Jane Nation was built to tap into the minds of females and includes blogs, forums, quizzes, polls, and other micro communities called sisterhoods. It was cleverly launched and is powered by St. John & Partners, a full-service, privately held advertising agency based in Jacksonville, Florida. The site has created some national buzz and will no doubt provide some great new business opportunities for this MAGNET Global Agency.

Learn to Say NO for Ad Agency New Business

say no for ad agency new business

To be more successful, you’ll need to be less accessible.

Owners of small to midsize agencies are a key to new business. You must manage your time wisely.  Learn to say “no” to the wrong requests and “yes” to the right ones. 

This reminds me of the following quote from Michael Hyatt,  author of the New York Times bestseller, Platform: Get Noticed in a Noisy World.

Every time I say “no” to something that is not important, I am saying “yes” to something that is.

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Ad Agencies: An Infographic On the History of Social Advertising

the history of social advertising

In less than a decade, social media has emerged as a great marketing channel providing opportunities for both agencies and their clients.

My business was made through social media. It was a critical element in building awareness, appeal and opportunities for my services internationally. I started my new business consultancy in 2007, only a year before Twitter was created. This was only a short 2 years after YouTube, 3 years after the launch of Facebook, and 4 years after LinkedIn was founded.… Continue reading

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Content Marketing: Ad Agencies Should Resist the Urge to be self-promotional

content marketing for ad agency new business

Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way.

It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise.

According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior executives said that content was a significant driver in their buying decisions. 

With the rise of content marketing, agencies have jumped on-board creating articles, infographics, photos and videos.… Continue reading

http://www.fuelingnewbusiness.com/2014/08/11/14240/

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Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

Jordan Zimmerman Leading Fearlessly

You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him.

I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never read it.  But, they’re going to be missing some great information that will help them increase their own new business.… Continue reading

The Best Time to Post, Pin and Tweet for Ad Agency New Business

what is the best time to post, pin and tweet

Timing is critical when it comes to engaging with your social media audience.

To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times.

Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects reside. For instance, I’ve developed an international following for my blog Fuel Lines. I was able to do it by researching the prime social media times within the key markets I was targeting here in the US and also overseas.… Continue reading

The Role of Content for Ad Agency New Business

content marketing for ad agency new business

There is a higher degree of trust from prospects when they are reading content from credible, third-party experts.

The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s).

Instead of chasing business, it’s now more important to be found. This makes content an integral part of your new business. program.

There are some important insights to be learned about the effectiveness of content marketing from a recent study commissioned by The Nielsen Company, The Role of Content In Consumer Decision Making.Continue reading

The New Business Metrics Behind Successful Ad Agencies

successful ad agency metrics for new business

There ARE strong numbers behind successful advertising, digital, media and PR agencies that are applicable to yours. 

Speaker, writer and ad agency consultant, David Baker led in a Fuel Lines’ webinar: “The New Business Metrics Behind a Successful, Growing Agency”.

David speaks to, writes for, and consults with the marketing industry via ReCourses, Inc. He’s worked with 800 firms and in-house departments.

His work has been discussed in the Wall Street Journal, USA Today, Fast Company.… Continue reading