Amazing Results From Effective Content Promotion

Trent Dyrsmid Brightideas

Guest post by Trent Dyrsmid. Trent is the founder of BrightIdeas.co and the host of the popular BrightIdeas podcast, where he has interviewed over 100 successful entrepreneurs to get them to share the exact steps that they used to achieve their results. Trent is also the founder of Groove Digital Marketing Agency, a firm specializing in digital marketing and marketing […]

Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.  Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now […]

Content Statistics And Traffic For Ad Agency New Business

If you will periodically review your blog’s stats you can greatly improve your writing, traffic and opportunities for new business.  I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content.  Traffic statistics will show whether my content marketing […]

19 Tips for Building an SEO Strategy for Ad Agency New Business

Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business. Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content […]

Ten Toughest Content Marketing Challenges for Ad Agency New Business

toughest content marketing challenges ad agencies

  Original content is by far the most difficult  and important tactic to fuel ad agency new business through social media.  Speakers for Content Marketing World 2011, recently shared some of their biggest content marketing challenges in a pre conference Q&A orchestrated by  Content Development Director of the Content Marketing Institute. I’ve pulled some of […]

Ad Agencies Should Take Note, Social Media Metrics Neglected by Most

If you don’t measure it you can’t improve it. To use social media for your agency as well as for your clients, metrics is an important component. You would think that is a no brainer. But according to a recent an August 2009 survey by Mzinga and Babson Executive Education, a whopping 84% of professionals do no measure ROI for social media.

8 SEO Writing Tips to Help Prospects Find Your Ad Agency

Positioning your agency to be found is an important component to generating new business. I’ve previously shared a number of times that we are experiencing a new paradigm shift for how agency new business is acquired. It’s now even more important for prospects to be able to find your agency than it is to chase […]

Most Ad Agencies Fail at Negotiating for New Business

ad agencies like lambs led to the slaughter

When it comes to negotiating contracts and service agreements, agencies are terribly naive, like lambs led to the slaughter. 

My friend, Peter Levitan, ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus).

Peter has written the most complete ‘how-to-book’ on ad agency pitches I’ve ever read,“The Levitan Pitch. Buy This Book. Win More Pitches.” It’s the definitive how-to guide for every advertising, design, digital and PR agency that wants to increase its odds of winning new accounts.… Continue reading

Hosting Events is Good for Ad Agency New Business

events for ad agency new business

Hosting your own events gives you control over the attendees, the agenda and the outcome.

Networking and trade show events for new business is often a total waste of time. Attendees are focused on their own personal agendas. A more efficient and effective way to spend your time is to host your own events.

Hosting events can benefit your agency in many ways:

1. Replenishes and Grows Relationships

Lasting business relationships don’t just happen. It takes a dedicated amount of time and energy to build them.… Continue reading

Top 10 Agency New Business Articles of 2016

Top Ad Agency New Business Articles

Take a look at the most popular articles of the year.

 Every year we provide a list of articles receiving the most page views of the year that were published on Fuel Lines.

Which topics were the most popular with our readers in 2016?

Here’s the “Top Ten” list of the most-read articles. Some of them were written this past year. Some in previous years (oldies, but apparently goodies, according to our readers).

1. A Perfect Platform for Ad Agency New Business

How a personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience.Continue reading

Business Development is the Most Precarious Job in Advertising

ad agency new business is tough

 

The role of the agency new business executive is the riskiest position due a dramatic change in the way business is acquired and the skills rainmakers need to make it happen.

Business development has been dramatically altered. There are many people who have done this job in the past who do not know how to do it well now.

The average tenure of an agency business development director is now as low as two years.… Continue reading

The Strategy and Tools the Top Ad Agencies Use to Win New Business

new business training for ad agencies

Only 26% of agency new business directors are viewed as successful.

According to the same agency-marketer report, the tenure of a new business director is 2 years or less 

To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,Selling Less to Win More Agency New Business.” You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients.  Continue reading

What Is Your Lead Generation Process for Ad Agency New Business?

ad agency new business pipeline

Believe it or not, most small to midsize agencies have no consistent process for generating online leads. 

Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads.

Here are 7 ideas to help get you started:

1. Consistently Use Lead Generation Platforms

The battle for new business has moved online.… Continue reading

Planning for Ad Agency New Business

Those charged with new business often neglect to plan their work and work their plan.

Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down.

Agencies can temporarily get away with no planning.  When needed, they crank up their activities and beat the bushes for new business opportunities.… Continue reading

Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development.

The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development. 

How to Build an Online Community of Prospects

1. Create a Niche Blog

For over eight years, I’ve recommended creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals.… Continue reading

Improve Ad Agency New business Leads with Authority Marketing

Authority Marketing for Ad Agency New Business

Leverage SEO and expert positioning!

Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist, will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.

One of the best tools for new business is leads from your website and blog but the days of easy SEO are over.… Continue reading

Use The Right Bait When You Fish For Ad Agency New Business

How to put yourself in front of prospects so they can’t help but find you.

Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S.… Continue reading