A 4-step writing formula for ad agency new business

AIDA Formula for Ad Agency New Business

The use of the AIDA Formula can simplify your content marketing.

The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of  their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.

This is an excellent 4-step formula for any writing project: screenplays, sales letters, ad copy, blog posts, news releases, agency presentations and web pages. It is helpful for all communications.… Continue reading

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20 Tips to Create a Niche Blog for Ad Agency New Business

a niche blog for ad agency new business

A niche blog allows agencies to focus on a specific target audience, to create a stronger point of differentiation and a positioning of expertise. 

According to a recent agency survey, 86.2% of the respondents believe that content marketing is now an important part of an agency’s new business efforts. The study also indicates that few have found the keys to success of blogging for new business.

Sam Weston, Director of Communications at the digital agency Huge, was recently quoted as saying,

“Nobody reads agency blogs, and there are so many out there it’s impossible for people to keep up anyway.

… Continue reading

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Content Marketing: The 40-25-35 Formula for Effective Writing

content marketing for ad agency new business

Consistently creating good content is now the backbone of online business.

Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can also improve current client perceptions and aid in client retention.

Even though there are big rewards from content marketing for new business, it is also a huge challenge.… Continue reading

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Be Sure to Backup and Protect Your Agency’s Content Marketing Investment

VaultPress advertising agencies backup


Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment.

I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment.

I have accumulated a significant amount of content, photos, podcasts, videos, links and comments. My blog has become a huge repository of information.

… Continue reading

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A Blog Post Template for Ad Agency New Business

focus ad agency new business

A blog post template provides focus and saves time developing content for new business.

I’m often asked if I use a template for creating my blog post articles and the answer is yes. I also use it with my clients to help them develop a system for content creation that makes writing easier and more consistent. You will waste less time by having a routine in place to help jump start your writing. It will also help to keep your content focused, highly searchable and relevant to your target audience.… Continue reading

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Nobody Reads Ad Agency Blogs?

nobody read ad agency blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t. 

Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.

Jack makes an assumption that this is  that this is probably true of advertising agencies:

“It seems there’s a similar trend among agencies.

… Continue reading

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Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

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Fast Company: 20 Top Insights For Creating Appealing Content

content

Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

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Content Statistics And Traffic For Ad Agency New Business

If you will periodically review your blog’s stats you can greatly improve your writing, traffic and opportunities for new business. 

I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content.  Traffic statistics will show whether my content marketing is working and how I can improve.

Here are 4 simple tips to boost your blog’s traffic and improve your content: 

1.… Continue reading

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A Much Needed Redesign For Fuel Lines

Continuing to create helpful content for ad agency new business.

It is more than past due for a redesign of my blog. But, I must say that the old site has served me well and allowed me to create almost 700 blog posts and  generate upwards to 50,000 page views per month and a total of generate 1,000,460 total page views before retiring it.

The redesign is being done by  the Littlefield Brand Development agency in Tulsa, Oklahoma.… Continue reading

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