How to put yourself in front of prospects so they can’t help but find you. Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. […]
A call to action is an important element for generating inbound leads. Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site. Website traffic is very important. It’s the initial step, but you […]
How to read 10 times more books in a fraction of the time. If you’re serious about content marketing, know that reading fuels your writing. Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It can improve current client perceptions and aid in client retention. It has also become […]
If I were the owner of an advertising, digital or media agency, to build my agency’s brand, I would WRITE! This isn’t a new discovery for me. Since the beginning, I’ve written my way into a thriving new business consultancy. My blog provides a consistent flow of inbound leads. I’ve never had to make […]
How to create a predictable pipeline of leads through inbound marketing. You want to attract new clients from outside of your current sphere of influence, spend less time on unqualified prospects, avoid client reviews, and build a predictable pipeline of targeted accounts. And you can accomplish everything on this wish list with blogging. But there’s one problem: […]
Prospective clients shouldn’t hire a marketing agency that can’t market themselves. I wanted to share some excerpts of an interview conducted by Jami Oetting, content strategist for Agency Post, an online publication for agency professionals. The subject of the interview is Douglas Burdett, former artillery officer, Madison Avenue ad man, stand-up comedian and the principal of […]
For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing […]
A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]
Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior […]
Only 26% of agency new business directors are viewed as successful.
According to the same agency-marketer report, the tenure of a new business director is 2 years or less
To help better understand why agency new business executives are struggling and what they can do about it, I wanted to share a recent Webinar,“Selling Less to Win More Agency New Business.” You’ll discover the proven new business strategy and tools that the top 5% of agencies use to win new clients. … Continue reading
Believe it or not, most small to midsize agencies have no consistent process for generating online leads.
Business development doesn’t have to be so difficult. With a little forethought and the creation of simple steps and processes, you can create a system that will make it much easier to kick-start your online leads.
Here are 7 ideas to help get you started:
1. Consistently Use Lead Generation Platforms
The battle for new business has moved online.… Continue reading
Those charged with new business often neglect to plan their work and work their plan.
Agencies are great at analyzing and planning for their clients. But, when it comes to planning for their own new business they balk. It is a strange, but often occurrence. When an agency starts focusing on themselves, it causes their marketing minds to shut down.
Agencies can temporarily get away with no planning. When needed, they crank up their activities and beat the bushes for new business opportunities.… Continue reading
Building an engaged online community should NOW be a core responsibility of business development.
The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.
How to Build an Online Community of Prospects
1. Create a Niche Blog
For over eight years, I’ve recommended creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals.… Continue reading
Leverage SEO and expert positioning!
Based on Google patents and documents, which explicitly state that Google prefers experts and authorities. John McDougall, the author of Web Marketing On All Cylinders and The Big Dog Authority Marketing Checklist, will show you how positioning your agency and team members as thought leaders is critical to digital marketing success.
One of the best tools for new business is leads from your website and blog but the days of easy SEO are over.… Continue reading
How to put yourself in front of prospects so they can’t help but find you.
Since 2007, I’ve pioneered the use of social media, content and inbound marketing strategies specifically for agency new business. I originated a system that makes targeting, positioning and differentiation easier and helps agencies to find, attract and engage their best prospects online. I’ve trained over 200 agency CEOs and their senior management teams in all 50 states here in the U.S.… Continue reading
A call to action is an important element for generating inbound leads.
Inbound marketing earns the attention of prospects and makes your agency easy to be found primarily through content. By creating interesting and helpful content, written for a specific audience, you help draw prospects to your site.
Website traffic is very important. It’s the initial step, but you don’t want prospects to just read your content, you want to ignite engagement with them. To do this you must spend time developing a strong and clear call-to-action (CTA).… Continue reading
A “Brand” New Day for Agencies
It’s a new day for agencies and for clients. Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients.
You can “do” a lot of things, but you can only be “famous” for one thing.
Agencies need three things for new business success:
Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women, and how they use social media to tell their story.… Continue reading
The Art of Telling Your Agency Story for New Business
Don Beehler is a public relations/communications consultant to advertising agencies throughout the nation. His career includes agency, corporate communications and journalism experience, and he has worked with news media from local to international levels. Don has also co-authored or ghost written three books for clients.
The idea for this blog, The Art of Telling Your Story, primarily focuses on providing ad agencies with PR tips, tactics and tools — came from results of a survey he read several years ago about the tasks small- to medium-sized ad agencies would most like to outsource.… Continue reading
Inspire your clients to abandon the RFP.
The RFP (Request for Proposal) process is the way a lot of clients evaluate and select an advertising or marketing partner and keep prices down. But Cal Harrison, president of Beyond Referrals, states that the RFP process is actually an unsophisticated, and inefficient, process based on questionable science. It actually increases the cost of buying professional services as well as decreases the probability of selecting the right provider.… Continue reading