For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals. A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing […]
A SMALL agency won BIG business through a strategic content marketing strategy. Despite their tradition with print-based content marketing, advertising agencies are struggling to understand and convert their content-marketing efforts into actual new business success. Why? Most are doing it wrong. Though many agencies now maintain blogs, the content usually highlights things like awards, hires and client […]
Content marketing is the fuel for an inbound marketing strategy for new business, if done the right way. It is now one of the most effective tactics to attract prospective clients, build their trust and gain a positioning of expertise. According to a research report by DemandGen, from a B2B buyer survey, 82% of surveyed senior […]
Timing is critical when it comes to engaging with your social media audience. To increase the Click-Through-Rate of your article links and boot your website traffic, you need to be posting and tweeting at the best times. Figuring out the best times to post, you’ll need to consider such as the time zones where your best prospects […]
There is a higher degree of trust from prospects when they are reading content from credible, third-party experts. The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important […]
A framework for writing meaningful, properly constructed and search engine optimized posts will allow you to write faster and more effectively. I’ve known of Michael and his work in helping creative firms improve lead generation through social media for a few years now (I finally met him earlier this year) but recently I started to get […]
Content marketing provides a system to better understand and engage your prospects. I can intimately attest how difficult a consistent writing program can be. But, the reason that I’m such an advocate are the many benefits content marketing provides. It makes new business more focused and much easier than the interruptive type tactics of the past, […]
How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects. This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder […]
Using WordPress plugins enhances your reader’s experience, allows for easy customization and maintenance of your blog. I began writing Fuel Lines back in 2007 on the blogging platform Blogger. It wasn’t long before I graduated from Blogger to WordPress. Wordpress is by far the most popular blogging platform on more than 60 million websites. It has […]
How Marketing Talent, Technology and Strategy Gaps Present Invaluable Opportunities for Agency Growth
“The marketing services industry is in a state of flux. As CMOs navigate the marketing talent gap, they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.” Paul Roetzer
In this session of the Fuel Lines New Business Conference, Paul Roetzer, founder and CEO of PR 20/20, presented a high-level look at the industry trends driving transformation, and share insights into how advertising, digital, PR and Media agencies can evolve to meet demand and accelerate success.… Continue reading
Win more ad agency new business pitches. It’s easier than you think.
Peter Levitan has been described as a serial new business pitcher. He has delivered global, regional, and very local new business pitches for over 30 years. He has a Hall Of Fame pitch batting average.
Peter ran business development and marketing at Saatchi & Saatchi Advertising Worldwide in New York and London, and bought and sold three of his own agencies (including Portland’s Citrus). … Continue reading
Bob Hoffman is one of the most sought-after speakers on advertising and marketing.
He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.
Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. … Continue reading
For over eight years I’ve prescribed creating a niche blog for agency new business and have helped create over 200 personal blogs for agency principals.
A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It’s like a fishing expedition. You fish for a specific fish with a particular bait, you fish away from the boat (the agency’s website) so you don’t scare off the fish. … Continue reading
ADWEEK said the most dangerous job in advertising is new business chiefs.
According to a recent Agency-Marketer Business Report from RSW/US, the tenure of a new business director is now 2 years or less. Only 26% of new business directors were viewed as successful. They are under a lot of stress and their position tends to have a short shelf life.
Why the poor performance?
New business has historically been a problem for agencies.… Continue reading
There is a new model for new business that makes the existing model obsolete.
It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours.
New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.… Continue reading
The inaugural Fuel Lines New Business Conference for advertising, digital, media and PR agencies will be held the booming city of Nashville, Tennessee on October 8-9.
Nashville was recently named among the 15 Hottest American Cities for 2015 and was recently voted by Conde Nast Traveler as one of the top 5 cities to visit.
… Continue reading
“The popularity of the TV show “Nashville” has helped boost tourism. Nashville saw 11.8 million visitors in 2013, and the Nashville Convention & Visitors Bureau is predicting a 10% increase in the number of visitors by 2016.
Business development has dramatically changed and rainmakers of the past have struggled with the changes.
I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.
I’ve been in business development almost my entire advertising career. … Continue reading
“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich
While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.… Continue reading