The use of the AIDA Formula can simplify your content marketing.
The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest where the losers will be fired.
This is an excellent 4-step formula for any writing project: screenplays, sales letters, ad copy, blog posts, news releases, agency presentations and web pages. It is helpful for all communications.… Continue reading