Bob will be speaking on Thursday, October 8 at 4:00 PM.
He is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.
Bob’s Keynote Session:
Marketers Are From Mars, Consumers Are From New Jersey
Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them. This talk explores the gap between how marketers think and consumers behave.
The Ad Contrarian says:
“Creative people make the ads. Everyone else makes the arrangements.”
“Delusional thinking isn’t just acceptable in marketing today – it’s mandatory.”
“Good ads appeal to us as consumers. Great ads appeal to us as humans.”
“Social Media: Tens of millions of disagreeable people looking to make trouble.”
“Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes.”
“The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time.”
“TV is NOT dead it’s havin babies!”
Bob is one of the most sought-after speakers on advertising and marketing. His controversial and provocative opinions provide the perfect keynote for a stimulating conference or meeting. He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.
The experts agree…
“…(Bob’s) presentation on our industry was the best I’ve ever seen. It was smart, well written, and it was at times, hysterically funny.”
Joe Erwin, President, Erwin Penland.
“…the most entertaining talk given during Advertising Week Europe (or any conference for that matter.”) AdRants
“Let me once again say – BRAVO!… a highlight of the week.” Erica Farber, President & CEO, Radio Advertising Bureau
“… the best presentation I’ve ever had the pleasure of witnessing, truly.” Cam Green, CEO, GreenRubino
“Whether you like it or not, you now have disciples around the country who will be preaching your gospel.” Bill Lavidge, CEO, The Lavidge Company
More About Bob
He is author of “101 Contrarian Ideas About Advertising” which became Amazon’s best-selling advertising book. He is also author of “The Ad Contrarian” book and The Ad Contrarian blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider. Bob’s newest book was published this spring,“Marketers Are From Mars, Consumers Are From New Jersey”.
Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West’s largest independent advertising agencies. He retired from Hoffman/Lewis in 2013. Previously, Bob was ceo of Mojo USA and president and creative director of Allen & Dorward. In 2012, Bob was selected “Ad Person of the Year” by the San Francisco Advertising Club.
Bob has created advertising for McDonald’s, Toyota, Shell, Nestle, Blue Cross, Chevrolet, Pepsico, Bank of America, AT&T, and more companies than he cares to think about.
He has served on several boards including the Advertising and Marketing International Network, and spent a year as Special Assistant to the Executive Director of the California Academy of Sciences.
Connect with Bob via Twitter: @AdContrarian #FuelLines