3 Things Ad Agencies Need for New Business

positioning for ad agencies for new business

A “Brand” New Day for Agencies

It’s a new day for agencies and for clients.  Agencies have been notorious for not creating their own articulated brand, but today we all need a differentiated brand just like our clients.

You can “do” a lot of things, but you can only be “famous” for one thing.

Agencies need three things for new business success:

  1. Positioning
  2. Marketing
  3. Network

Learn how Jamie Dunham and her Brand Wise group developed their own agency positioning – Marketing to Women, and how they use social media to tell their story. Also learn how they engage new and prospective clients with workshops and turn project work into lasting relationships.

Audio of Jamie’s Session

Here’s a copy of Jamie’s  presentation deck that you can use to follow along with the audio presentation

 

About Jamie

Jamie Dunham’s prior experience included roles as chief planning officer and partner at major advertising agencies where she created highly successful planning programs for the agency and supervised brand strategy for major clients. Her blog The Lipstick Economy is well-read by marketers seeking to appeal to the 108 million women that compose the Lipstick Economy.

Jamie has provided counsel to a wide variety of consumer sectors – the arts, faith-based communities, grocery, healthcare, hospitality, restaurants, travel and package goods.  She is particularly passionate about The Lipstick Economy – the 108 million women that account for 85% of all consumer purchases.

You will recognize Jamie Dunham by her signature red lipstick and her Southern drawl.  Oh, by the way, she is a Mom, living on her iPhone and strong coffee in Nashville, Tennessee.

Connect with Jamie via Twitter: @jdunham  #FuelLines

Additional Fuel Lines New Business Conference Sessions:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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