How Storytelling Can Drive Your Agency New Business

Park Howell Ad Agency New Business Training

“We need to stop SELLING and start TELLING.”

Your agency is probably already pretty good at storytelling. But how about story-teaching?

Park Howell founded Park&Co, an award-winning brand and creative consultancy, in 1995 in Phoenix, Az. The agency ignites the growth of purpose-driven people, products, companies and causes through the power of storytelling. Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

What drives Park is his insatiable curiosity about how persuasive stories help us nudge the world in any direction we choose. He spoke at the inaugural Fuel Lines New Business Conference, Nashville, TN.

In his captivating session, Park shared how to use the principles of a 10-step Story Cycle process to hone your story skills and help clients grow not only revenue, but as advertising and marketing professionals.

You will learn how truly understanding story structure and applying it to your client/agency relationships will help you:

  • Differentiate you and your agency from the competition
  • Better understand, appreciate and empathize with your clients and their customers
  • Provide a proven framework for branding and campaign activation
  • Create amazing customer engagement
  • Build lasting client and customer loyalty

In an age when technology provides us all global reach with our messages, the primal bewitchery of storytelling is still how we truly connect with our audiences. Learn how in this spellbinding session.

Audio of Park’s session:

Here’s a copy of Park’s  presentation deck that you can use to follow along with the audio presentation:

 

More About Park

In addition to running Park&Co, Park created and is teaching the communications curriculum for the new Executive Master’s for Sustainability Leadership program at Arizona State University. He turns sustainability executives into Chief Storytelling Officers to advance their social initiatives further, faster. The curriculum is based on the agency’s proven 10-step brand strategy and storytelling method called the Story Cycle. Park takes readers through the proprietary process in a book called, Story Built : How To Craft Spellbinding Brand Stories in 10 Easy Steps , which will be published this Fall. You can explore his insights about sustainable storytelling, and download a preview of his book, at ParkHowell.com.

He is a graduate of Washington State University, and for 30 years has combined his degrees in communications and music composition and theory to craft and tell compelling stories that sell.

Additional Fuel Lines New Business Conference Sessions:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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