The Barkley agency has created a number of thought leadership platforms that drive new business.
In this session of the Fuel Lines New Business Conference, Jeff Fromm, Executive VP at Barkley, shares how his agency has created a number of thought leadership platforms that drive new business. One of the most successful has been built around Millennial Marketing.
Jeff states, “In 2010, after losing the Sonic account, I went looking for a niche for new business that was consistent within Barkley’s brand authority and discovered a topic that hadn’t been covered well, Marketing to Millennials.”
Here are the results:
- Barkley has conducted some of the most extensive research ever done on millennials. Their research has been featured in Advertising Age, Adweek, CNN, Forbes, Fortune, USA Today, The Wall Street Journal and The Washington Post.
- They decided to hold the world’s first Millennial Marketing conference: Share.Like.Buy. Since their first conference in 2011, they’ve held events in different cities every year. This year, They have planned four Share.Like.Buy events.
- The popularity of Barkley’s millennials’ research led to a book deal with Amacom Publishing that provided additional credibility and a positioning of expertise.
- Jeff speaks frequently about marketing to Millennials. He’s invited to speak at very desirable public and private events attended by our best prospects. He gets more requests than he can possibly fulfill.
- Jeff’s office receives daily requests wanting him to provide quotes, opinions and/or write articles for national publications. These requests consistently come his way without a formal PR or media relations effort.
- In addition, to the research, conference and book, Jeff has a popular blog, millennialmarketing.com. This blog platform is central to Barkley’s social media strategy. It generates thousands of unique visitors every month from the US and abroad and owns the number #1 position in organic search for “millennial marketing”.
- Because of the development of this deep expertise, Jeff is also frequently invited to consult with major brands.
- His story will help you discover your own niche and how you can develop a positioning of expertise quickly.”
Listeners will learn:
- Authority Marketing – The strategy behind building a perpetual pipeline of new business leads
- How to discover your own niche and build a platform for new business
- Why you should “humanize” your agency
- Why you should consider writing a book
- How to jump start your speaking career even if you never have given a talk before
Here’s the audio from Jeff’s session along with his presentation deck, How to Become The Hunted.
More About Jeff Fromm
Known as the “Millennial Marketing Guy™” Jeff is a marketing strategy consultant and President of FutureCast, a contributing writer for Forbes and PSFK and frequently speaks about millennial consumer trends to leading professional organizations as well as public and private company events.
Jeff is also the co-author of “Marketing to Millennials; Reach The Largest & Most Influential Generation of Consumers Ever” and his new book “Marketing to Millennials as New Parents” is forthcoming. Jeff has 25+ years of hands-on experience with brands, including SONIC, Hallmark, Build-A-Bear Workshop, KC Masterpiece, Sprint, Whole Foods, Warsteiner Beer and Payless.
Jeff holds a degree in economics from The Wharton School of the University of Pennsylvania and studied at The London School of Economics.
Additional sessions from the Fuel Lines New Business Conference:
