The Most Provocative Man in Advertising

Bob Hoffman ad agency new business conference

Bob Hoffman is one of the most sought-after speakers on advertising and marketing.

He has spoken all over the U.S. and has been invited to speak at conferences throughout Europe. Bob’s “Spotlight Lecture” at Advertising Week Europe has drawn almost 50,000 views on YouTube.

Bob was one of the keynote speakers at our inaugural Fuel Lines New Business Conference in Nashville, TN. He presented a refreshing take on the marketing industry in his presentation, Marketers Are From Mars, Consumers Are From New Jersey. His controversial and provocative opinions provided the perfect keynote for a stimulating conference.

Bob believes the advertising and marketing industry needs more skeptical troublemakers like himself.

“Marketers have lost touch with the average consumer. They are living in a dream world of their own invention. It is fed by a cultural echo chamber of books, articles and conferences in which people like them talk to people like them.”

Here are some of my favorite quotes from his session:

“No one is smarter than the facts.”

“People over 50 are the target of 10% of marketing activity yet over 50% of purchases.”

“You’re more likely to complete Navy Seal training that click on a digital display banner ad.”

“TV is not dead. It’s having babies.”

“Knowing something is completely different from thinking you know something.”

“The brand delusion, only 7 in 10,000 ever engage with a major brands Facebook page.”

Here is the podcast of Bob’s keynote address: Marketers Are From Mars, Consumers Are From New Jersey

I thought you might also enjoy a copy of Bob’s presentation deck.


I’ve been a longtime fan of Bob Hoffman and I read everything he writes on his blog site, the Ad Contrarian. He’s honest, raw and he’s right. My sincere appreciation for his willingness to travel across country to be part of our first Fuel Lines New Business Conference. He helped to make it a very special event.

Connect with Bob via Twitter: @AdContrarian

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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