10 Benefits of Inbound Marketing for Ad Agency New Business

 

10 inbound marketing benefits

There is a new model for new business that makes the existing model obsolete.

It may come as a bit of a surprise but, prospects aren’t anxiously awaiting your sales pitch. They’ve heard it a hundred times before from agencies that look, sound and act just like yours. 

New business doesn’t have to be so hard. There is a better way that makes it EASIER. Implementing an inbound marketing program will get prospects reaching out to you without having to use the interruptive type tactics of the past.

Here are some of the top benefits of an inbound marketing strategy:

  1. It eliminates the lengthy dating process. You aren’t starting from scratch in building a trusted relationship and having to woo prospects through a lengthy process of engagements. 
  2. An inbound marketing approach allows you to clearly stand out from your competitors and create a strong point of differentiation without the risks. It removes the pain in positioning.
  3. It allows you to control the agency/client relationship from the start. When a prospective client calls on you, the dynamic of the relationship is far different than if you’re chasing them.
  4. Most agencies have no target for new business. They’ll go after any business that has a budget if they smell an opportunity. Inbound marketing will allow you to be much more focused and targeted than you ever dreamed possible
  5. Prospects are looking for expertise. An inbound approach allows you to establish a positioning of expertise quickly. This kind of positioning allows you to charge a higher premium.
  6. I have found an inbound marketing program to be a time saver rather than a time killer. Sure it takes a lot of time and energy to get up and running but beyond this period, it becomes much easier to execute. 
  7. You can maintain awareness 24/7 without relying on interruption type tactics such as cold calling and email blasts. 
  8. Every agency has some clients they would like to trade for those that are a better fit for the agency. An inbound marketing approach can provide a perpetual pipeline of better new business opportunities
  9. My inbound marketing provides me with my own customized professional enrichment program. Experts write. With my reading and writing so focused, it has allowed me to gain a positioning of expertise and build awareness to a very specific target audience expeditiously. 
  10. I found that an inbound marketing program has a built-in vetting component that tends to eliminate those who aren’t the right prospects very early on without wasting valuable time, energy and resources.  

Inbound marketing has a few basic components. Here are some resources to help you to build your program quickly.

 

photo credit: Round 10 via photopin (license)

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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