Archives for June 2015

Agency New Business Has Dramatically Changed

Michael Gass Fueling Ad Agency New Business

 

 This is My Personal Story In Leading Ad Agency New Business

I wanted to publically thank my good friend, Ken Henley, who is a Nashville artist that created my new caricature. Ken and I have known each other for years. We’ve seen a lot of changes within the advertising industry, but none as great as what has occurred over the past seven years.

I’ve been in business development almost my entire advertising career. I was an account director and was asked by one of the agency owners to give new business a try after three other people had failed.… Continue reading

Filed Under: Agency Leadership, Content Marketing, Fuel for Thought, Inbound Marketing, New Business Talents, New Business Tips, Social Media Tagged With: , , , , , , , ,

How to Craft an Agency PR Plan That Drives New Business

A Plan That Drive Ad Agency New Business

“A good plan is like a road map: it shows the final destination and usually the best way to get there.” – H. Stanley Judd, Author, Think Rich

While there are many things that go into a successful ad agency new business program, one that is often overlooked or underutilized is the strategic use of public relations. Whether your agency emphasizes inbound or outbound marketing—or a combination of the two—PR is an important tool that can help you attract attention and generate new business opportunities.… Continue reading

Filed Under: Agency Promotion, New Business Tactics, Public Relations Tagged With: , , , ,

Fuel Lines New Business Conference 2015 to Highlight the New Drivers of Agency New Business

BIRMINGHAM, Ala., Jun. 9, 2015 /PRNewswire-iReach/ – Michael Gass, founder and president of Fuel Lines Business Development, announced the finalization of details for the Fuel Lines New Business Conference 2015, to be held October 8-9 in Nashville, Tennessee. A Super Earl Registration has already begun.

“New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The primary battle for new business has moved online. … Continue reading

Filed Under: New Business Events, News Tagged With: , , , , , , ,