How to humanize your agency, build a positioning of expertise and make a personal connection with your best prospects.
This is a guest article written by Jeff Fromm. Jeff is an Executive Vice President at Barkley, which is among the largest independent advertising agencies in the U.S. and the largest employee-owned agency. He is the founder of the ShareLikeBuy.com conference and co-author of “Marketing to Millennials.”
Jeff is charged with business development for Barkley and in the following article, shares the tactics he has used to gain a positioning of expertise and infuse new business opportunities.… Continue reading