U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant.
As many advertising agencies have learned, a successful advertisement in one country is not so simple to translate into another language without understanding a market’s distinctive cultural differences.
This infographic created by the InternationalBusinessGuide.org provides some great examples of the difficulties in marketing to different cultures.
Check out these agency networks for help with international advertising and marketing: The Top Advertising Agency Associations and Networks for New Business