Infographic: Things to Think About When Advertising Internationally

U.S. companies have a lot of potential in international markets for their products and services. A number of these markets are huge in terms of population, in countries such as China and India. American firms also want to advertise in other countries because the purchasing power of consumers and businesses in these markets is significant.

As many advertising agencies have learned, a successful advertisement in one country is not so simple to translate into another language without understanding a market’s distinctive cultural differences.

This infographic created by the provides some great examples of the difficulties in marketing to different cultures.

International Marketing

Check out these agency networks for help with international advertising and marketing: The Top Advertising Agency Associations and Networks for New Business

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Researching on the culture and traditions of the prospect before having a campaign would be a great help for a successful infographic advertisement.

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