Archives for September 2013

IBM Study: Social media is about to transform the C-Suite

connected CEO

“The most effective leaders throughout history have been great communicators, yet the vast majority of modern-day CEOs and C-Suite executives are conspicuously absent from social media channels.” Ann Charles, CEO BRANDfog

We are living in the information age. More people share information from more sources more frequently that any other time in history.  People are sharing content often and quickly by social media channels. What a perfect opportunity this is for great business leaders to use these innovative communication networks.  … Continue reading

Filed Under: Agency Leadership, New Business Talents, New Business Trends, Social Media Tagged With: , , , , , , , , , , , ,

Ad Agencies Should Stop Faking It – Create Digital Content

David Schwartz ad agency new business

Guest post by David Schwartz

David is a personal friend and an excellent Digital Brand Strategist focused on content development. He is the author of Brand Ed: Brand Education Services, a conversation about restaurant branding. David started his career working for MTV in New York, He then proceeded to Atlanta to work with the likes of Coca-Cola, Chick-fil-A and the Home Depot. David lives in Nashville with his wife and two children.

Seriously, it is time to stop faking it, you are not fooling anyone.… Continue reading

Filed Under: Agency Branding, Agency Leadership, Content Marketing Tagged With: , , , ,

3 Ways to Capture More Leads for Ad Agency New Business

Trent Dyrsmid ad agency new business

Guest post by Trent Dyrsmid.

Trent is an online marketing expert, author, speaker, and the founder of BrightIdeas.co. His podcasting audience is made up entirely of ad agency professionals, small business owners, and independent marketing consultants. Trent has produced over 100 episodes.

Are you struggling to increase your firm’s revenue? Are you losing out on price? Do you still ask your sales reps to make cold calls to prospects?

If so, you are not alone.… Continue reading

Filed Under: New Business Services, New Business Tactics, New Business Trends Tagged With: , , , , , ,

7 Habits of Highly Social Chief Executives

CEO social media benefits

Be part of a “New Group of Executives” that are using social media to attract customers, generate exposure for their companies and acquire new business.

According to research by Weber Shandwick, CEO social media engagement has doubled in one year. Conducted in partnership with KRC Research, over 600 senior executives from 10 markets worldwide were surveyed. The research found that 76% of global executives say they want their CEO to engage in social media.… Continue reading

Filed Under: Agency Leadership, Social Media Tagged With: , , , , ,