Archives for March 2013

SXSW Video: How the internet has transformed life as we know it

Keeping up with tecnology and how it impacts consumer behavior is important because it inevitably effects how ad agencies will reach prospects in the future.

This is why events such as SXSW are so important. South by Southwest (SXSW) is a set of film, interactive, and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States.

Mashable kicked off its SXSW 2013 Variety Hour keynote with the following video, documenting how in only a generation the internet has transformed civilization as we know it.Continue reading

[Infographic] How To Write The Perfect Tweet

Three goals for creating the perfect Tweet: amplify, engage and convert – Gerry Moran

I am a huge advocate for using Twitter for new business. Twitter continues to be the leading traffic generator to my blog Fuel Lines. Out of 31,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic. It also has created new business opportunities for my consultancy and for me clients. Here are some amazing Twitter Stats:

  • After launching in 2006, Twitter now has more than half a billion profiles (Semiocast)
  • There are 175 million tweets sent from Twitter every day in 2012 (Infographics Labs)
  • The average Twitter user has tweeted 307 times (Diego Basch)
  • 32% of all Internet users are using Twitter (Marketing Land)
  • 34% of marketers have generated leads using Twitter (Dazeinfo)

Marketing strategist, entrepreneur and educator, Gerry Moran of MarketingThink.com, has created a great infographic, “How To Build The Perfect Tweet.” It illustrates how to create an appealing tweet that will reach more people and provide new business opportunities for your agency.… Continue reading

Creating A Website That Works for Ad Agency New Business

How to simplifying the web design process and provide creative focus specifically for new business. 

Your agency’s website is an important tool for new business. It is the primary platform for your agency’s credentials, capabilities and case studies. It is the primary platform to showcase your creative work. But, from my experience, most agencies are in a perpetual state of redesigning their websites. They make the process more difficult and painful than it needs to be.… Continue reading