Every agency needs detailed methods, procedures and routines for consistency and success in new business.
Small to mid-size agencies have common problems when it comes to new business:
- They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and put forth the necessary effort for real success.
- Reactionary instead of a progressive approach for new business. They tend to bounce from one new business activity to the next with no cohesive structure.