Archives for February 2012

16 Systems to Simplify Ad Agency New Business

systems for ad agency new business

Every agency needs detailed methods, procedures and routines for consistency and success in new business.

Small to mid-size agencies have common problems when it comes to new business:

  • They often excuse their inconsistency by being the cobbler’s children who have no shoes. It’s time to visit the shoe store! Acknowledge the importance of new business and put forth the necessary effort for real success.
  • Reactionary instead of a progressive approach for new business. They tend to bounce from one new business activity to the next with no cohesive structure.
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How Well Do You Really Know Your Advertising Agency?

It is essential to know your agency inside and out if you want to be successful at new business.

Any good salesman has to be knowledgeable about the product or service being sold. The more you know about your agency the more confidence you will have. This is a first step for those in business development and is a prerequisite to developing a plan for new business.

Fully acquaint yourself with  your agency’s two most important assets: chemistry and creative.Continue reading

How to Consistently Create Great Content for Ad Agency New Business

Creating original content is a powerful tool to differentiate your agency and create new business opportunities but it is also a big challenge.

Content marketing will provide a foundation for generating leads and turning those leads into new business opportunities as well as build an awareness and positioning for your agency. The biggest challenge will be in finding the time to create the content. But this doesn’t have to be such a daunting task.

The following infographic demonstrates how you can easily create great content if you will remember that writing compelling content isn’t about coming up with something completely original.Continue reading

A Much Needed Redesign For Fuel Lines

Continuing to create helpful content for ad agency new business.

It is more than past due for a redesign of my blog. But, I must say that the old site has served me well and allowed me to create almost 700 blog posts and  generate upwards to 50,000 page views per month and a total of generate 1,000,460 total page views before retiring it.

The redesign is being done by  the Littlefield Brand Development agency in Tulsa, Oklahoma.… Continue reading

Ad Agencies Should Be Pricing On Purpose for New Business

Photo Credit pauls95blazer

The biggest frustration among CMOs is agency compensation and that impacts new business. 

John Winsor, CEO of Victors & Spoils, the world’s first creative (ad) agency built on crowd sourcing principles and former VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. John addressed the future of advertising agency compensation head on in a recent article, Fees, Lies and Advertising, where he states,

“Businesses act based on the way they are compensated.

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SlideShare: Presentation Trends For Ad Agency New Business

slideshare for ad agency new business

The Biggest and Best Uses of SlideShare for Ad Agency New Business.

Here’s a brief synopsis if you are unfamiliar with SlideShare. Launched in October of 2006, it is a slide hosting service, often called the “YouTube of presentations”. SlideShare claims to be the world’s largest professional content sharing community.

Ranked as one of the top 150 sites on the Web, SlideShare has more than 60 million visitors and 3 billion slide-views a month.

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Ad Agencies Need More Content for New Business

All ad agencies need more content as part of their promotional strategy to create and keep a relevant and positive engagement with their best prospects 24/7.

Coca Cola has always been at the forefront of innovation. The company recently announced they were committing to a different marketing strategy that no longer relied on traditional advertising to build their business. Coke will be the first major brand to place a major emphasis on content marketing.

In the videos below, Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person leading the global strategy for the Company’s portfolio of global brands.… Continue reading