Archives for December 2011

The Top 10 Articles of 2011 for Ad Agency New Business

Michael Gass Ad Agency New Business 24/7

How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you. 

I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.

  • Paradigm Shift – 80 percent of decision makers said they FOUND their vendors (not the other way around).
  • Data Explosion – 90% of the world’s data was created in just the past two years.
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Content Marketing is Hard Work: 4 Tips to Make it Easier

Content marketing is the wave of the future for ad agency new business, but to have success you will need to make advance preparations to consistently deliver quality content.  

I’ve recently written my 650th blog post article. I have a sense of jubilation mainly because I had been battling one of the most serious bouts of “writers block” since starting my blog. I had dealt with this dreaded writers malady in the past but I have never had this much trouble overcoming it.… Continue reading

A Not To-Do List for Ad Agency New Business

Not To Do List Michael Gass

If you want to have a productive new business program, you must decide what you are not going to do.

Most everyone has a “To-Do List.”  But it can be helpful to periodically create a “Not To-Do List.” Simply make an assessment of all of the non-productive things you are currently doing that need to be eliminated.

“Deciding what not to do can be crucial to getting things done.”

Here are some things that I have found helpful creating my own Not-To-Do List:

  1. Review the previous year’s calendar of activities and evaluate which of your activities produced the best results for new business and which didn’t.
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