How new business is being acquired for agencies is undergoing a paradigm shift. Instead of chasing prospective clients, it’s now more important for them to find you.
I’m sure that you are well aware of the changing marketing landscape and the need to make fundamental changes to the traditional methods for business development.
- Paradigm Shift – 80 percent of decision makers said they FOUND their vendors (not the other way around).
- Data Explosion – 90% of the world’s data was created in just the past two years.