Oct. 3 kicks off Advertising Week, New York’s premier annual gathering of marketing and communications leaders from around the world.
Begun in 2004, Advertising Week now draws over 70,000 people who will attend some 200 events featuring the industry’s best and brightest thought leaders. The panels, programs and parties during Advertising Week are divided among multiple locations.
In honor of the week, The Huffington Post has dedicated a new site to cover the events, news, people, articles, blogs and buzz for the week: The Huffington Post Advertising Week 2011. This is a helpful resource.
Here are a few of the articles and insights from Day 1:
- Andrew Robertson On Advertising Week: 10 Questions With The BBDO CEO
- Four Thoughts about the Future of Advertising
- The New Golden Age Of Advertising Icons
- Capturing the Spirit of Advertising Week
- Is the Chief Marketing Officer Role Giving Way to the Chief Community Officer Role?
- If Mad Men’s Don Draper Had Social Media
Google and Facebook to Take Advantage of Advertising Week
Both Google and Facebook are announcing new ad formats that each hopes will increase engagement between consumers and brands. According to Bloomberg, Google is launching Web-based circular ads that will “make Internet advertising look more like the Sunday paper.” Facebook is also planning to announce its own new crop of “expandable” ads, Mashable reported. Read more
For additional updates from Advertising Week:
- Follow on Twitter: @advertisingweek Hashtag:
- Facebook: www.facebook.com/advertisingweek
- LinkedIn: www.linkedin.com/company/advertising-week
- YouTube’s Advertising Week Channel
- Advertising Week Blog
- Website: www.advertisingweek.com
- Forbes: A CMO’s Guide to Advertising Week
- Advertising Week Brought to You by Bloomberg: Daily reports and video from NYC’s Big Event