Fueling Ad Agency New Business
For a large number of ad agencies, the atmosphere is chaotic. It is an environment that is in a perpetual state of distraction. Working in this kind of climate is stressful. You’re constantly shifting from one task to the next. There are numerous interruptions and urgent requests throughout each day.… Continue reading
Why is agency new business so tough? Primarily because agencies are notorious for their inability to sell themselves. Agencies desperately need an expert/specialist in the mechanics of new client acquisition, someone who has the sole focus and capabilities to bring“life-giving” new business to the agency.
… Continue reading“It’s just such a hard position to fill,” said Michael Zuna, New York managing director at Publicis Groupe’s Saatchi & Saatchi, “The Mad Men-rainmaker days — that doesn’t happen anymore.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me