Archives for July 2011

7 Tips for Emailing Busy Prospects for Ad Agency New Business

email marketing for ad agency new business

There’s a lot you can learn from the large number of emails you receive daily. 

With the popularity of my blog, I receive a significant amount of email. I have to be able to quickly filter through all of the emailed invitations to advise, consult, review and speak as well as those that pitch products, services or partnering opportunities. It isn’t unusual to receive well over a hundred of these types of emails daily.

Out of such a large number of emails, very few will enlist my response.… Continue reading

The Reader’s Digest Version of the Presentation Secrets of Steve Jobs

Steve Jobs is a master presenter and he provides some important lessons that are helpful to any ad agency pitch opportunity.

Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and help them to stand out from the rest.

“You’re time is limited so don’t waste it living someone else’s life.

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Multitasking Kills Productivity and That’s Bad for New Business

Photo Credit Daquella Manera

Research shows that the more you multitask, the worse you are at it and that can be bad for ad agency new business.

In some situations multitasking is deadly. I recently read of a well-known plastic surgeon who was killed when he accidentally drove his car over a cliff while sending a Twitter message about his dog. Most of us understand the dangers of multitasking while driving but many don’t realize that multitasking can be killing productivity.Continue reading

The number one reason ad agencies new business plans fail

discipline ad agency new business

Why new business plans tend to fail and what you can do about it.

For ad agencies that have a new business plan, the majority fall short in its implementation. The reason? According to a poll conducted by Mirren Business Development , when asked “What is the primary reason new business plans fail?”, 57% responded that it was a lack of discipline/accountability followed a lack of team commitment – 21%.

Here are 20 tips to overcome the lack of discipline/accountability and team commitment assuring success implementing a new business plan for your agency: 

  1. Set goals that are realistically achievable within the culture and resources of the agency.
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Vacationing for Ad Agency New Business

Hopefully my personal experience can provide you with some ideas for you can keep your social media | new business program churning even while on vacation.

As I was preparing to write this post, I noticed that Edward Boches, Mullen’s Chief Creative Office,  had disconnected for a short period from his social media activity and described his experience in this blog article, “Random Thoughts from a Summer Vacation.”

Edward writes, “Ironically while social media connects us to strangers it isolates us from the people we’re closest to.

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10 Reading Resources for Ad Agency New Business

the|G|™'s photo

The right reading resources can help fuel your agency’s new business.

The only constant in advertising is change and that change can dramatically impact your agency’s new business development. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications.

If you are responsible for new business, you know how easy it is to get side-tracked within the agency environment. I would encourage you  to set up a simple routine for reading, your personal ‘continuing educational program’, specific to new business.… Continue reading