Imagine the impact upon the ad industry by high-technology, available in the near future, with display glass at the center of it.
“More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad business and forcing consumers to engage with pitches in new ways. Think virtual test-drives of cars and storefronts that let consumers interact with the screen.” – Suzanne Vrancia, Wall Street Journal
Corning is the world leader in glass technology. Check out A Day Made of Glass, Corning’s stunning video illustrating a vision of the future of communications and other technologies that will further impact the Ad Industry and agency new business. This is an incredible video and well worth your time.
4.2 million views and 2,200 comments within the first 3 weeks after Corning uploaded their video.
A special thanks to my friend Trey Pennington for turning me on to this video. Trey is a marketing pro, speaker and author. Check out his site: connections, content, conversations: commerce
Additional articles that may be of interest:
- 7 Key Digital Trends for 2011 for Ad Agency New Business
- 2011 Forecast: 100 Global Trends That Will Drive Consumer Behavior
- Chris Brogan: The Future of Media
- Big Ad Agencies Now Requiring the Development of Digital Skills
- 16 of the Top Quotes from Fast Company’s The Future of Advertising
“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”