“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky
Out of a list of 30 agency blogs, Cincinnati, Ohio agency, Welt Branding, has been chosen as Fuel Lines’s Ad Agency Blog of the Month for November. Their blog, Welt’s Weekly Smackdown! received 45% of the 179 votes cast. Second in the voting was Sparksheet, Spafax Interactive, Toronto, Ontario, CA.
At Welt Branding, we contend that nobody’s an “expert” in social media. How can you master a landscape that is always shifting? However, you can be a marketing professional. Social media is simply a marketing tool that marketing professionals can use.
We use social media and blogging as tools to drive results. Some companies think just having these devices is enough; it isn’t. To use the tools as intended, requires constant monitoring and regular updates. We develop your resources and get the most out of them.
With a presence on Facebook, Twitter, and LinkedIn, we have built communities that strengthen our web surface area. Our blogs also create community, but provide a better venue for targeting audiences.
Welt’s Smackdown is a mix of topical news with marketing twists and tips. Are you tech savvy? Do you have an interest in marketing? Then Generation Nerd is for you. This blog is built for the latest marketing tech news. On Lab Smack, we are working with the University of Cincinnati marketing students to get a college perspective on marketing.
Welt Branding’s blog will automatically be included in Fuel Line’s Ad Agency Blog of the Year.
Fuel Line’s Blog of the Month not only provides examples of agency blogs but it is an opportunity for agencies to showcase their blog and participation in social media, generating traffic and interest in their site.
How is your agency using a blog for your new business? Submit it for December’s blog of the month.
Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.
A blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.
But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.
Here is a collection of agency blogging resources: