Data mining is an increasingly important tool for ad agency new business transforming data into rich business intelligence, giving your agency an informational advantage.
… Continue reading“The real money in social media might not reside in the ads that sit on Web sites like Facebook and Twitter, but in the data produced by users’ frantic friending and sharing.
Internet users are now spending 22 percent of their time in social media, and Internet activity leaves behind a trail of data: what people like, what they share, and who is connected to whom with similar tastes.