Copeland Communications: Best Ad Agency Blog of the Month

Congratulations to Doug Brown, Steve Dagg and their team at Copeland Communications, Victoria, BC. Their blog, We Make It All Better, was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for September with 66% of the votes cast.

“We labor over our blog to offer you our knowledge and share our passion. Perhaps it’s this that led us to be nominated for Agency Blog of the month, or perhaps it’s our love of Zombies?”

Copeland has been Victoria’s go-to full service agency since its inception in 1980.

Fuel Line’s Blog of the Month not only provides examples of agency blogs but it is an opportunity for agencies to showcase their blog and participation in social media, generating traffic and interest in their site.

Copeland’s blog will automatically be included in Fuel Line’s Ad Agency Blog of the Year.

How is your agency using a blog for your new business? Submit it for October’s blog of the month.

Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

A blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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