“Okay, I believe that content marketing can create significant traffic to my agency’s blog and generate inbound new business leads. But my main concern is that I wont have enough to write about that would be of interest to my audience. What should I do?”
This was a question an agency principal asked following one of my presentations. This is typical concern.
I’ve been writing about ad agency new business for years. My wife will occassoinaly ask how can I possibly have anything more to write about regarding “ad agency new business”.… Continue reading
