Ad Agency Blog of the Month:

Out of a a group of 38 ad agencies blogs Jane Nation, was selected as Fuel Lines’s Blog of the Month Month for April capturing 42% of the votes casts.

Ninety-one percent of women feel misunderstood by advertisers, yet they influence 85 percent of all purchasing decisions.

Jane Nation was built to tap into the minds of females and includes blogs, forums, quizzes, polls, and other micro communities called sisterhoods. It was cleverly launched and is powered by St. John & Partners, a full-service, privately held advertising agency based in Jacksonville, Florida.

The site has created some national buzz and will no doubt provide some great new business opportunities for this MAGNET Global Agency.

This social networking site is led by some key members of the St John & Partners’s staff:

  • Lisa Beatty (the Chief Jane) Vice President, Cultural Strategist
  • Elizabeth Brown Project Manager, Research and Community
  • Stephanie Webb, Public Relations Senior Account Manager
  • Jennifer Ross, Senior Art Director
  • Kristen Bankert, Copywriter

“We know women are tired of brands that don’t get them or give them what they need, and Jane Nation is working to change that,” said Lisa Beatty, cultural strategist and Chief Jane. “We’re providing an easy way for women to share their opinions and ideas on everything from automobiles to health insurance. But what makes Jane Nation different is the action. We’re making a commitment to be a champion for those voices by reaching out directly to companies and service providers in order to effect real change.”

Through a deeper understanding of the culture of women, listening to their needs to provide direction for better products and services, St. John & Partners will be positioned as experts in reaching them.

How is your agency using a blog for your new business? Submit it for May’s blog of the month.

Ad agencies all need an integrated social media strategy if they are ever going to see the payoff from their participation in social media. An agency blog should be the central component. The place you can drive targeted online traffic through SEO, Twitter, email newsletters, Facebook and LinkedIn.

The blog becomes the “gateway” to your agency and the“face” of your agency. As important as it was to have an agency website, it is now equally important to have an agency blog.

But … having a blog isn’t something you check off your list of social media “to do list.” Nor is it a place to lead with agency capabilities and credentials. It must be of benefit to your audience.

Here is a collection of agency blogging resources:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Fascinating… I really think this is very interesting. Much Appreciated. Edward Getts


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