Archives for April 2010

6 Tips to Blog Successfully for Ad Agency New Business

If you agency has a blog but very little traffic and no new business leads, here’s some help.

A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.

You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.

Here’s my 6 tips to be more effective with your blogging:

  1. To be successful you need to write a lot.
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85 social media infographics for ad agency new business

Infographics: A great way to connect with prospective clients for new business.

Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text.  Infographics is a good way to illustrate social media to clients as author Erik Qualman did with Social Media ROI: Socialnomics.

A good example of infographics used in a video to specifically reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.

Jesse Thomas continues to do a masterful job in social media data visualization.  … Continue reading

Agency Report 2010: Sharpest revenue decline in 66 years

Ad Age: US Agency Employment

The Agency Report 2010, provides an annual industry overview. This years report ranks 883 U.S. advertising, marketing services, media and public relations agencies. Ad Age’s Bradley Johnson provides his analysis of this years report: Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low

Some Report highlights:

  • U.S. advertising/marketing-services firms in 2009 slashed 58,400 jobs, or 7.9% of positions, according to Ad Age Data Center’s analysis of Bureau of Labor Statistics data.
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Ad Agencies: Facebook’s True Ambition

The first time the world finally sees Facebook’s true ambition, to be the single service that dominates identity on the Internet.

Some Quick Stats about Facebook:

  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 500 billion minutes per month on Facebook
  • Average user is connected to 60 pages, groups and events
  • Average user creates 70 pieces of content each month
  • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
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Top 10 Benefits of Social Media for Ad Agency New Business

ten benefits of social media for ad agency new business

Social media benefits the bottom line for small to mid-size ad agencies  – new business.

Almost my entire advertising career has been in new business. When I waded into social media, it was from a new business perspective. How best to use to social media to generate new business.

I am a believer, an unapologetic social media enthusiast. Not only is social media having a tremendous impact upon the advertising industry, it greatly impacts ad agency new business.… Continue reading

The New Rules of Engagement for Ad Agency New Business

new rules of engagement for ad agency new business

Lead generation techniques that include direct mail and cold calls are becoming less effective as new communication channels and technology have greatly altered prospective client behavior.

Prospects are using the Internet and related media to learn about agencies that best meet their needs. Your primary focus now should be on pulling them, through relevant, resourceful content, toward your agency’s services. Why?

Prospective Clients Control Engagement

  • 80 to 90% of business transactions now begin from online search.
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Ad Agency New Business: What irks CMOs most about their current ad agency?

what irks cmos the most about the advertising agency

 How agencies can build stronger client relationships and win more new business.

If want to know what irks CMOs the most about ad agencies the recently released Gerson Lehrman Group, GLG Councils Report —“Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships,” provides some excellent insight.

This report is based on a survey of more than 80 senior marketing executives. It analyzes the disconnect between client expectations and the performance of marketing services agencies.… Continue reading

Study: 82 Million Moms Are Reinventing Marketing in the Digital Age

The Big Fuel agency is fueling new business opportunities through social media.

A new 50 page report “Mom-entum”,by social media and branded content agency Big Fuel, is generating a lot of  “momentum” and new business for this Manhattan based agency. This research positions this agency’s principals as being “thought leaders” to prospective client companies who should be marketing to moms.

“Mom-entum”, clarifies the new ground rules that advertisers must live by to establish brand relationships with America’s 82 million moms.  … Continue reading

Improve Your Speaking for Ad Agency New Business

speaking for ad agency new business

Having the opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation.

Be honest, be authentic, and speak from your passion … that’s the advice from Mark Hurst, entrepreneur and writer. Mark says,

“People at events are hungry for authenticity.”

Presentation skills are “learnable”. Mark provides the following exercise for anyone who wants to genuinely connect with their audience:

  1. A few weeks out, write out everything you spend your time doing – professional work, side projects at home, everything.
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The Premier New Business Conference for Ad Agency New Business

I’m attending and speaking at The Mirren New Business Conference in New York City today. It is considered to be the premier new business conference for advertising agencies, marketing, public relations and digital agencies. Over 400 agencies, from across the country, are  represented by those charged with new business development.

If you would like updates and insights from those in attendance follow  on Twitter, @mirrenBizDev, Brent Hodgins, Partner | Director of Client Services for Mirren. Attendees will be using the official hashtag for the conference #mirren.… Continue reading