Fueling Ad Agency New Business
A blog should be central to your agency’s social media strategy for new business. What fuels the engine to this strategy is good content.
You must consistently feed your inbound marketing machine with rich content or you will see a slow-down in traffic, search engine results and prospective client leads.
Here’s my 6 tips to be more effective with your blogging:
Infographics: A great way to connect with prospective clients for new business.
Infographics (information graphics) are visual representations of information, data, or knowledge. They are mostly image-based with little text. Infographics is a good way to illustrate social media to clients as author Erik Qualman did with Social Media ROI: Socialnomics.
A good example of infographics used in a video to specifically reach prospective clients: She-conomy, A Guys Guide to Marketing to Women.
Jesse Thomas continues to do a masterful job in social media data visualization. … Continue reading
The Agency Report 2010, provides an annual industry overview. This years report ranks 883 U.S. advertising, marketing services, media and public relations agencies. Ad Age’s Bradley Johnson provides his analysis of this years report: Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low
Some Report highlights:
Some Quick Stats about Facebook:
Almost my entire advertising career has been in new business. When I waded into social media, it was from a new business perspective. How best to use to social media to generate new business.
I am a believer, an unapologetic social media enthusiast. Not only is social media having a tremendous impact upon the advertising industry, it greatly impacts ad agency new business.… Continue reading
Prospects are using the Internet and related media to learn about agencies that best meet their needs. Your primary focus now should be on pulling them, through relevant, resourceful content, toward your agency’s services. Why?
Prospective Clients Control Engagement
If want to know what irks CMOs the most about ad agencies the recently released Gerson Lehrman Group, GLG Councils Report —“Closing the CMO / Agency Gap: How Agencies Can Win Business and Build Stronger Client Relationships,” provides some excellent insight.
This report is based on a survey of more than 80 senior marketing executives. It analyzes the disconnect between client expectations and the performance of marketing services agencies.… Continue reading
A new 50 page report “Mom-entum”,by social media and branded content agency Big Fuel, is generating a lot of “momentum” and new business for this Manhattan based agency. This research positions this agency’s principals as being “thought leaders” to prospective client companies who should be marketing to moms.
“Mom-entum”, clarifies the new ground rules that advertisers must live by to establish brand relationships with America’s 82 million moms. … Continue reading
Be honest, be authentic, and speak from your passion … that’s the advice from Mark Hurst, entrepreneur and writer. Mark says,
“People at events are hungry for authenticity.”
Presentation skills are “learnable”. Mark provides the following exercise for anyone who wants to genuinely connect with their audience:
I’m attending and speaking at The Mirren New Business Conference in New York City today. It is considered to be the premier new business conference for advertising agencies, marketing, public relations and digital agencies. Over 400 agencies, from across the country, are represented by those charged with new business development.
If you would like updates and insights from those in attendance follow on Twitter, @mirrenBizDev, Brent Hodgins, Partner | Director of Client Services for Mirren. Attendees will be using the official hashtag for the conference #mirren.… Continue reading
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
