Archives for March 2010

Fuel Lines Agency Blog of the Month for February: Pixel Farm Interactive

After a neck-n-neck battle for most of the voting period, Pixel Farm Interactive’s blog,  beginner cco, was selected as Fuel Lines’ Blog of the Month for February capturing 51% of the vote, followed by Thompson & Company’s blog, brainwoo with 41%.

Pixel Farm Interactive is a subsidiary of Pixel Farm, Inc., a full-service post-production facility founded in 1994 with a rich history and significant presence in Minneapolis.

The beginner cco blog will be included for Fuel Lines’s Blog of the Year.… Continue reading

Filed Under: Agency Blogs Tagged With: , , , , , , ,

Forrester and Edward Boches: The Future of Advertising and Agency New Business

The following is a rich resource if you want to know where advertising agencies are headed and the future for agency new business practices.

We’re in the midst of a revolutionary period unlike anything we have ever seen. It’s predicted that more change will come to the advertising industry within the next five years than we have seen in the previous fifty.

I’ve highlighted Edward Boches a number of times through Fuel Lines posts. Edward was one of the first agency creatives from a large agency to genuinely grasp the potential of social media.… Continue reading

Filed Under: Agency Leadership, Best Practices, New Business Trends, Social Media Tagged With: , , , , ,

7 Steps to Make Your Ad Agency’s Online Seminars Effective for New Business

Getting in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best tools for ad agencies for lead conversions. Online seminars are a tool every agency should consider adding to their new business mix.

John Jantsch, creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network, shares these seven steps to make your online seminars more effective:

  1. Get sponsored
  2. Educate, don’t sell
  3. Pick your platform
  4. Cause interaction
  5. Create a backchannel
  6. Have bonus content
  7. Promote the archive

Read the full article:  “7 Steps to Powerful Online Seminars”

John’s Duct Tape Marketing Blog is a great resource for agency new business.

… Continue reading
Filed Under: Agency Leadership, New Business Tactics Tagged With: , , , , ,

Ad Agency Principals on Point for Agency New Business

Make new business easier for your agency by being positioned as a “thought leader” to your best prospective clients.

Jesse Thomas continues to do a masterful job doing just that. He is the CEO and Founder of JESS3, a young creative interactive agency specializing in social media data visualization. Jesse’s positioning has led to some great opportunities for new business with companies such as IBM, Intel, Microsoft, MySpace, Pfizer, Time Warner, NASA, Nestle, Pepsi / Tropicana, the Wall Street Journal and many other blue chip companies.… Continue reading

Filed Under: Agency Leadership, Best Practices, New Business Tactics Tagged With: , ,
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