75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.
Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.
My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Social Oomph.
These are some of the Social Oomph features that I like and use:
- Manage multiple accounts from one dashboard (your agency’s as well as clients Twitter accounts)
- Manage an unlimited number of blogs
- Upload your agency’s blog posts and URLs from an Excel spread sheet, in bulk to Social Oomph
- Pre-set the date/time range for each post in minutes
- Automatically shorten post URLs through Bit.ly and track clicks
- Automate – follow those who follow you in Twitter
- Automate – unfollow those who don’t follow you in Twitter
- Purge and filter your Twitter account’s DM box
- Small monthly fee that is month-to-month, cancelable at any time (more than pays for itself for the time that it saves)
- Junior level people/interns can be easily trained to use this tool on behalf of the agency and clients
- You can also schedule your agency blog posts to Facebook, just keep the repurpose level to only a few per day
For Twitter to have real value from a new business perspective for ad agencies, you must have a clear objective and follow a simple formula for use.
To reach my objective to my blog’s traffic and exposing it to a new but targeted audience, I’ve followed Angela Maiers 70-20-10 Twitter Engagement Formula.
70 to 80% of my “Twittertime” is spent sharing helpful information for ad agency new business with my audience. I do this in two ways:
First, I share lots of information from my online reading that I think will be of help to my audience. I’m able to use some tools such as TwitThis that I’ve placed in my browser bar. When I come across a good article that I think will be of help all I have to do is click on TwitThis and automatically post the article title and tiny URL into my Twitter account.
Secondly, I also share the content from my FUEL LINES blog. I now have over 500 of my own blog post regarding ad agency new business. I’m able to use Social Oomph to expose these posts to new audiences.
I can easily schedule the date, time and recurrence of each post. With the volume of post that I now have I can publish a different post on Twitter every hour, seven days a week twenty-four hours a day without repetition. Older posts, that are still useful, have new life. The best posts are often re-tweeted and exposed to new networks of people.
Your Agency’s Blog Posts: Don’t make the mistake of thinking that if you’ve written it, everybody has read it.
Twitter is more than a fad. It is a valuable marketing tool. Twitter tools such as Social Oomph make it priceless for generating traffic and new business leads.
Here are 20+ additional Twitter articles, specifically for ad agencies that can help you take advantage of Twitter’s growth for new business:
- To Get the Most Out of Twitter Be a Maverick
- How to take advantage of Twitter’s growth for ad agency new business
- How to Generate Traffic to Your Ad Agency’s Blog with Repeat Tweets
- Twitter 101 for Ad Agency New Business
- Ad Agencies: Useful In-Depth Data on How Twitter is Being Used
- Study: Fortune 100 companies using Twitter more than any other social media platform
- A Simple Twitter Formula for Ad Agency New Business
- Ad Agencies: 5 Ways to Find Prospects on Twitter
- 5 Ways I Use Twitter to Help Ad Agency New Business
- Edward Boches, CCO for the Mullen Agency: What Twitter Can Do For You
- Ad Agency CEOs Should Use Twitter
- Twitter Traffic Explosion Being Led By 45-54 Year Olds
- 3 Ways Twitter Can Make You A Better Writer
- Tweetlater A Great Ad Agency New Business Tool
- Ad Agencies: Top 10 Articles for Twitter Search
- A Twitter Business Model Contest is Won by an Ad Agency
- Socially Benefitting from My Twitter Habits
- Today’s Top 10 Twitter Post for Ad Agency New Business
- List of C Suite Executives Using Twitter
- Top 5 Twitter Tools for Ad Agency New Business
- Promoting Your Ad Agency Using Twitter?
- Twitter List: 500+ Advertising Agencies on Twitter