7 Steps to Make Your Ad Agency’s Online Seminars Effective for New Business

Getting in front of a group of prospects with the opportunity to demonstrate your knowledge and expertise is one of the best tools for ad agencies for lead conversions. Online seminars are a tool every agency should consider adding to their new business mix.

John Jantsch, creator of the Duct Tape Marketing small business marketing system and Duct Tape Marketing Authorized Coach Network, shares these seven steps to make your online seminars more effective:

  1. Get sponsored
  2. Educate, don’t sell
  3. Pick your platform
  4. Cause interaction
  5. Create a backchannel
  6. Have bonus content
  7. Promote the archive

Read the full article:  “7 Steps to Powerful Online Seminars”

John’s Duct Tape Marketing Blog is a great resource for agency new business. It was chosen as a Forbes favorite for small business and marketing and is a Harvard Business School featured marketing site. His blog was also chosen as “Best Small Business Marketing Blog” in 2004, 2005 and 2006 by the readers of Marketing Sherpa.

Additional ad agency promotional articles that may be of interest:


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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