Archives for March 2010

Small Ad Agency Generates National Attention Through Social Media

sheconomy a guys guide to marketing to women

Social media allows this agency to  hang their hat on a unique and appealing position that has in turn created a national interest.

I received a call today from a Fuel Lines reader who was excited to hear a Marketplace radio interview with ad agency president, Stephanie Holland, the program entitled, “No advertising love for single women”.  The radio program Marketplace, is heard by an audience of more than 9.1 million unique listeners in the course of a week, on 486 public radio stations nationwide.Continue reading

Advertising Agency Descriptions in 6 Words – Vote for Your Favorite

50 ad agencies descriptions

A recent challenge to advertising agencies elicited over 50 responses.  They were asked to describe their agency in six words or less.

They were also asked to describe their agency in six words “without” using these 10 Things Ad Agencies “Usually” Say About Themselves ?

CLICK HERE to select your favorite from among these responses and I’ll post the favorites and recognize the agencies that submitted them:

  1. big agency vets for half cost
  2. Creative nerds focused on user experiences
  3. We make you more awesome.
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10 Tips to Get Speaking Opportunities for Ad Agency New Business

speaking for ad agency new business

Ad Agency Principals Should “Speak” for New Business.

Having the opportunity to speak in front of a highly targeted, interested group of prospects is a very effective form of lead generation. Even if you are speaking for free, the opportunity oftentimes outweighs a fee when it comes to the potential for new business and establishing you and your agency as thought leaders.

Here are some 10 personal tips to generate speaking opportunities:

1. I would suggest that you use a blog to get started.Continue reading

A Tool for Securing Your Ad Agency’s Brand Name Across 350 Social Media Networks

Grab your name and secure your brand before someone else does.

One of the first things I have an agency and/or agency principals to do, secure their brand name across a large number of social media networks. This can be a very time intensive effort but fortunately there are tools available that will save a lot of time.

To tool that has been the most helpful to me is, KnowEm. It allows you to check for the use of your brand, product, personal name or username instantly on over 350 popular and emerging social media websites across 15 categories.… Continue reading

Ad Agency New Business is Like Herding Cats

cat herding ad agency new business

Herding cats is now a phrase that is often used as agency-speak to describe the agency culture and how difficult it is to get them to complete tasks for themselves.

It was the theme for an award winning Superbowl commercial by ad agency Fallon.


“Herding Cats” is the best description of what its like to lead new business for ad agencies.


Agencies are great at focusing on their client accounts and providing excellent account service and creative work.… Continue reading

If you could offer one piece of advice to your advertising agency what would it be?

New analysis of chief marketers’ Attitudes on Agencies released at 4A’s Transformation 2010 Conference

In January 2010, Ad-ology Research conducted a survey of  chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and advertising plans for 2010.

Among the survey questions asked, “If you could offer one piece of advice to advertising/marketing agencies in general, what would it be”  Here are some of the responses from among 327 chief marketing professionals:

  • Try to become more knowledgeable about the product category than your client.
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10 Twitter Mistakes Made By Ad Agencies for New Business

Twitter is one of the social media tools that can be used as tool for your agency’s social media marketing strategy to generate online traffic and a pipeline for new business leads.

Many ad agencies that are finally jumping into social media have no strategy.  A good number seem to be working from a social media checklist that they now have an agency Facebook, LinkedIn and Twitter accounts to show prospective clients they are participating in this new space.… Continue reading

A New Tool for Ad Agencies to Service Client’s Social Media?

Agencies need to track, measure and engage social media sites such as Twitter, Facebook and others. The New Radian6 Engagement Console is a promising tool that equip your agency to listen, engage, and respond, in real time to conversations about your agency and your client’s brands.

This overview video provides a sneak peak of a tool that could enhance your agency’s social media services to clients:

The top 10 ad agency new business articles:

  1. Ad Agencies: 6 Quick Tips for Pricing and Servicing Social Media
  2. The Top 100 Social Brands of 2009
  3. Add A Fact Sheet for Ad Agency New Business
  4. Edward Boches: 5 questions every CMO should ask a prospective ad agency
  5. Survey: 2010 Digital Marketing Outlook
  6. Skin in the Game: Ad Agency Creates Mini-Mutual Fund of Clients’ Stocks
  7. The Top 10 Social Media Questions Ad Agency Clients are Asking
  8. 12 Blog Writing Tips to Generate Ad Agency New Business
  9. Creating an iPhone App for Your Ad Agency’s Blog
  10. Twitter List: 500+ Advertising Agencies on Twitter

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A Great Ad Agency New Business Tool to Optimize Twitter

75 million people visited Twitter in January alone, over 23 million were from the US. According to Twitter, over 50 million tweets are sent daily.

Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.

My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.

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New Advertising Study: Marketers to spend more on digital than print this year

Note to Ad Agencies: Staying atop the rapidly changing media environment within the advertising industry is critical for agency new business.  I received the following report the day it was released, did you? If you don’t have a method of receiving timely information as you’ll find below, it can have a negative impact upon your agency’s new business program.

The secret is having this kind of information automatically received rather than having to search for it.

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