Archives for January 2010
The Rise of Digital … is your ad agency digitally prepared?
“This is a changing of the guard,” said Rishad Tobaccowala, CEO of Denuo Group and chief innovation officer for Publicis Groupe Media. “If you look back 20, 30 years ago, the major (media) companies would probably be print-based. Then they move to basically be broadcast based. Now we’re looking at companies that have basically digital or technology underpinnings.“
The 2010 Digital Marketing Outlook survey, conducted by The Society of Digital Agencies (SoDA), which polled in excess of a thousand executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners.… Continue reading
Clients want more accountability from their Ad Agency. Here’s an example of an agency that has found a unique way to put some “skin in the game.”
A New York advertising agency, Kirshenbaum Bond Senecal & Partners has created a mini-mutual fund of its agency clients’ stocks that are publicly traded.
… Continue reading
“We’ve been hearing from a lot of clients that they want more accountability, they need us to own their challenges.” Lori Senecal, Kirshenbaum Bond president and CEO.