What is important to advertising agencies this year?

The advertising industry will see more change over the next five years than the previous fifty years.

Seth Godin invited more than 70 experts from various disciplines to share their views of the future in a single page for an eBook that he wanted to share electronically. What Matters Now, will inspire you to make some changes in 2010, and to keep focused on what matters.

“Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth the effort.” Seth Godin

Please feel free to download a copy and share it with your colleagues.


About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks for sharing this knowledge to us. As an advertising agency, its crucial to know we are we going. What we have to reach out in order to have a significant growth.

  2. Thanks Gerard.

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