The advertising industry will see more change over the next five years than the previous fifty years.
Seth Godin invited more than 70 experts from various disciplines to share their views of the future in a single page for an eBook that he wanted to share electronically. What Matters Now, will inspire you to make some changes in 2010, and to keep focused on what matters.
“Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. I hope a new ebook I’ve organized will get you started on that path. It took months, but I think you’ll find it worth the effort.” Seth Godin
Please feel free to download a copy and share it with your colleagues.