Social media provides great opportunities for ad agencies to network with prospective clients. It is also provides opportunity to network with other agencies.
Stephanie Holland was kind enough to host a social media/new business roundtable discussion with a small group of us who I have worked with over the past couple of years. Stephanie is president/creative director for Holland + Holland Advertising, here in Birmingham, AL. Our group also included Jaci Russo, principal of The Russo Group, Lafayette, LA, S.A. Habib, president of Locomotion Creative, Nashville, TN, John Sonnhalter, founder and CEO of SONNHALTER, a B to B ad agency in Cleveland, OH, and Park Howell, president of Park&Co, a full service ad agency in Phoenix, AZ.
Though everyone had been introduced to one another online this was the first time that our group had met face-to-face. We decided to get together for a couple of days of personal interaction to measure how far we have come and where do we go from here.
This meeting provided an opportunity for us to learn from one another and create some camaraderie as we go forward. Too be a help and a resource for one another.
These were some of our initial questions and thoughts that were used to facilitate our discussions:
- How do you monetize your social media efforts for new business?
- What has been the best return on your time investment with social, best time management practices?
- What still are your biggest challenges?
- Reviewing and providing input for each agency blog’s positioning
- Is your staff buying in and participating?
- How to implement a call to action through social media?
It was an enjoyable and rewarding two days. We came away with renewed energy and focus.
Here’s a link if you’d like to see additional photos of our roundtable discussion group
You can review these agency principal’s blogs below. I’m sure each of them would welcome your thoughtful insights:
Blue Collar Branding (S.A. Habib)
Park Howell: A brighter shade of green marketing (Park Howell)
Razor Branding Blog (Jaci Russo)
She-conomy: A Guys Guide to Marketing to Women (Stephanie Holland)
Tradesmen Insights (John Sonnhalter)