Small agency does the unusual by practicing what it preaches.
Barrie D’Rozario Murphy, a small-ad agency in Minneapolis, took out a full-page ad in the New York Times touting the 2009 O’Toole Award that BDM just received as the best small agency in America. The American Association of Advertising Agencies hands out the O’Tooles annually to honor the nation’s finest small, medium and large agencies.
Lewis Lazare, Sun-Times Columnist writes,
The BDM ad was unusual because it is an example of something we rarely see in the ad world nowadays, namely ad agencies advertising themselves. “It’s what we tell our clients to do, so we figured that we should, too,” explained Stuart D’Rozario, the founding partner at BDM who wrote the copy-heavy ad seen in the N.Y. Times. The ad cost the small shop a solid five-figure sum to run, but it did what it was intended to do — attract attention. “We’ve gotten many e-mails,” D’Rozario said.
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The ad congratulates its fellow O’Toole winners, but also issues them a forewarning: “Congratulations BBDO and Bartle Bogle Hegarty. We’re coming after you.”