50 Blog Post Ideas to Fuel Your Ad Agency’s Blog

fifty blog post ideas

The key to generating traffic and leads from your agency blog is to constantly provide rich, helpful content for your best target audience.

I’m often asked, don’t you ever run out of ideas for blog posts?

I did have struggles in the beginning but after time, 1500+ posts later, I’ve found some unique ways that keep the ideas flowing. I never run out of ideas for posts.

I’ve put together this list of 50 blog post ideas to help consistently fuel your content:

  1. Make a list and provide a synopsis of the top ten blogs of importance to your target audience.
  2. Be among the first to break industry news.
  3. Provide information of industry seminars and conferences that would be of interest to your target group.
  4. Conduct your own survey/poll and write a post about the results.
  5. Provide your comments and links to industry articles that would be helpful to your target audience.
  6. Create a list of thought provoking quotes.
  7. Profile industry leaders and influencers.
  8. Provide a synopsis of research and industry reports and links to the full data.
  9. Highlight new communication, web tools, how they work and what benefits they provide your target group.
  10. Provide lists of  online resources for your readers.
  11. Challenge and tell why you disagree with high level personalities within the industry when you have a differing opinion.
  12. Report from a conference, seminar or trade show.
  13. Provide a podcasts of a taped interview with industry leaders.
  14. Analyze the current climate in your target groups industry.
  15. Be among the first to identify industry and business trends that will impact your audience.
  16. Provide an analysis of big brands best practices and mistakes.
  17. Identify and profile thought leaders of interest and post your recommendation for them as a resource.
  18. Review book that are a help to you and share with them with your readers.
  19. Identify the most important marketing challenges facing your audience and provide solutions.
  20. Review your blog’s analytics and provide a list of your top 10 blog posts for each quarter and at the end of the year.
  21. Engage your audience with a contest and the ability to cast their vote or share their opinion.
  22. Invite an industry leader to write a guest post.
  23. Discuss and profile industry associations and networks.
  24. Provide a list of your favorite writing resources.
  25. Post about different marketing tips and tactics that will be of help to your audience.
  26. Provide a repository of useful information, facts, statistics, etc. that currently exists in different places online into a single post.
  27. Answer very specific questions in detail (I’ve often turned reply email’s into posts).
  28. Highlight important people of interest to your target audience.
  29. Make a list of bite-size marketing tips.
  30. Post and expand upon infographics that would be of interest to your audience.
  31. Write a post that will provide inspiration and motivation to your audience.
  32. Walk readers through a day in your life. Include photos and video.
  33. Provide a list of Twitter accounts your audience should be following and why.
  34. Write on the ways the ad industry could be improved.
  35. Create content on how to improve client/agency’s relationship.
  36. Share your blog’s statistics with your readers.
  37. Conduct and report on readership surveys.
  38. Write about online tools that have been helpful to your research and writing.
  39. Create charts and graphs highlighting and expand upon important facts of relevance to your audience.
  40. Write about things that provide for your personal professional enrichment such as time management practices.
  41. Interview thought leaders. Even better, interview thought leaders who are prospective clients.
  42. Whenever you discover a new online tool share an evaluation of it through a post.
  43. Ask your audience for feedback how you can be a better help to them then write a summary post.
  44. Introduce one of your readers that you’ve gotten to know.
  45. Create helpful tutorial posts.
  46. Create posts for beginners, 101 type content.
  47. Tell how to do something more efficiently or affordably.
  48. Write a post about time management tips.
  49. Write a rebuttal post.
  50. Create a post about your most popular posts.

Your agency’s blog isn’t a platform to espouse its capabilities and credentials. The focus needs to be entirely upon your audience. The key to generating traffic and leads from your agency blog is to consistently provide rich content for your target audience. You need to become a valuable resource for their advertising and marketing challenges.

Prospective clients all have a desire to work with someone they know, like and trust. An agency blog is a great platform to do just that. It should be the “gateway” to your agency.

Additional articles of interest:

photo credit: 50 via photopin (license)

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Good list, definitely helpful

  2. Thanks Amanda!

  3. Jenny Plant says:

    This is a very useful list and I’ll be bookmarking it for future use. Thank you!

  4. Thanks Jenny!

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