Writing a book a book can put your agency on the map. It benefits new business.
When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting my blog and 290+ blog posts later I’m almost there.
I’ve identified 8 benefits to writing a book feel free to ad some of your own:
- It positions you as an expert
- It allows you to reach more people
- It provides you with the “ultimate” business card
- It makes you more money
- It benefits business
- It ranks you as a credible source
- It gives you a personal sense of accomplishment
- It enables you to leave a legacy
Here are a few of examples of agency principals that have written a book.
Linda Kaplan Thayer, the ceo of Kaplan Thayler Group, wrote a book, The Power of Nice, that put her agency, on the map. Linda has been featured on The Martha Stewart Show, Nightline, The Today Show, Inside Edition and Fox News to name just a few. There is also the Power of Nice website and Nice Blog.
Steve McKee, president of McKee Wallwork Cleveland agency recently had his first book published, When Growth Stalls. Steve also has a column for BusinessWeek.com and other articles published in the New York Times, USA Today, Advertising Age, Business Daily, just to name a few.
Bob Hoffman, ceo of Hoffman/Lewis ad agency, is the author of the book, The Ad Contrarian and the blog of the same name. Bob offers his book as a free download on his blog. Click here to download your free copy.
I’m exploring options for publishing my book and as I find good resources I’ll be sure and pass those on to you.
One such resource that I found couple of weeks ago is “6 Ways to Publish Your Own Book,” written by Shevonne Polastre. She writes,
“Online self-publishing services have given users the tools they need to create, publish and promote their work. These sites allow authors to bypass the process of finding an agent and pitching to publishing houses, a venture that can take months, if not years.”
Shevonne identifies six great online sites that will help you publish your work, guaranteeing you a published book that can be sold via different outlets, such as Amazon.
Read her post: 6 Ways to Publish Your Own Book
Additional articles that may be of interest:
- How to Write a Book and Generate New Business for Your Agency
- 10 Tips to Help Ad Agency CEOs Develop a Blog
- Ad Agency CEO’s Blog – The Ad Contrarian
- When Growth Stalls For Ad Agencies