Fuel for Thought: Unlevel the Playing Field

Create an “unlevel” playing field for agency new business

The goal of most agency reviews is to level the playing field a process designed to line up and compare agencies on a set of common characteristics. Your job as an agency executive is to unlevel the playing field. Rather than showing how well you compare, you should go out of your way to show how you dont compare.

Tim Williams, President of the Ignition Group and author of Take a Stand for Your Brand

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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

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Fueling Ad Agency New Business

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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