I attended a PR Newswire emerging media seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies. Michael’s information is very comprehensive.
PR Newswire Director of Emerging Media, Michael Pranikoff presents “PR In A Web 2.0 World”
One of the things Michael stressed throughout the presentation was to constantly be reading and taking part in that online conversation.
For a great start at where to look for blogs, podcasts, and other resources for public relations and social media:
Wikipedia – www.wikipedia.org – If you aren’t using this great resource already, please start. Also, be sure to check to see if your company or key executive are listed. Be sure to check this on a somewhat regular basis to make sure that all the information is correct.
RSS – Here are some sources for RSS:
- Yahoo – specifically My Yahoo – www.yahoo.com
- Google’s Customizable Homepage – http://www.google.com/ig?hl=en
- PR Newswire RSS – www.prnewswire.com – click on the RSS button
- PR Newswire Widget – http://www.prnewswire.com/rss/rss_googlegadgetfaq.html
- Netvibes – www.netvibes.com – this is my RSS Reader of choice
Blog Search Engines:
- Technorati – www.technorati.com
- Google Blog Search – http://blogsearch.google.com/?tab=wb&hl=en
- BlogPulse – www.blogpulse.com
- Ice Rocket – www.icerocket.com
These are new services that really marry RSS and SMS (text messaging on your phone). They are called Microblogs because they can only be 140 character messages or less:
- Twitter- www.twitter.com (http://en.wikipedia.org/wiki/Twitter)
- Jaiku – www.jaiku.com (http://en.wikipedia.org/wiki/Jaiku)
- Pownce – www.pownce.com (still in beta) (http://en.wikipedia.org/wiki/Pownce)
- Twitter Search – http://search.twitter.com (make sure that you check out the advanced search features)
Social Bookmarking / Tagging:
- Delicious – http://del.icio.us
- My Delicious Page: http://del.icio.us/michaelpranikoff
- Delicious History Search: http://del.icio.us/url
- Digg; www.digg.com
- Newsvine: www.newsvine.com
- StumbleUpon: www.stumbleupon.com
Tools for SEO:
- Google Trends: www.google.com/trends
- Google Insights for Search: http://www.google.com/insights/search
- Wordtracker: www.freekeywords.wordtracker.com (please note that this site is not completely free. The do offer a free trial for some of their paid services).
- PR Newswire Keyword Density Tool: log on to PRN Direct, click on “Quick Links & Tools”, then “Keyword Density Tool”. This is free and easy. Remember that you really want your words / phrases to show up between 1.5% -3.5% per 250 words.
Web Measurement / Analytics
Michael also provides 3 tutorial videos that you can watch:
SEO and the Press Release: http://video.yahoo.com/video/play?vid=1660563
Social Bookmarking & Tagging: http://video.yahoo.com/video/play?vid=1660293
Finally, remember that multimedia is key online. Just watch this video:
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.