Social Media Resources for Small-To Midsize Ad Agency New Business

I attended a PR Newswire emerging media seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies. Michael’s information is very comprehensive.

PR Newswire Director of Emerging Media, Michael Pranikoff presents “PR In A Web 2.0 World”

One of the things Michael stressed throughout the presentation was to constantly be reading and taking part in that online conversation.

For a great start at where to look for blogs, podcasts, and other resources for public relations and social media:

Wikipedia – – If you aren’t using this great resource already, please start.  Also, be sure to check to see if your company or key executive are listed.  Be sure to check this on a somewhat regular basis to make sure that all the information is correct.

RSS – Here are some sources for RSS:

Blog Search Engines:


These are new services that really marry RSS and SMS (text messaging on your phone).  They are called Microblogs because they can only be 140 character messages or less:

Social Bookmarking / Tagging:

Tools for SEO:

  • Google Trends:
  • Google Insights for Search:
  • Wordtracker: (please note that this site is not completely free.  The do offer a free trial for some of their paid services).
  • PR Newswire Keyword Density Tool:  log on to PRN Direct, click on “Quick Links & Tools”, then “Keyword Density Tool”.  This is free and easy.  Remember that you really want your words / phrases to show up between 1.5% -3.5% per 250 words.

Web Measurement  / Analytics

Michael also provides 3 tutorial videos that you can watch:
SEO and the Press Release:
Social Bookmarking & Tagging:

Finally, remember that multimedia is key online.  Just watch this video:

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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Hi Michael,

    Thanks for posting all of this information for your readers. I hope that people find a few bits of information that they can start to use and easily start to apply in their daily lives.

    I look forward to hopefully coming back to Nashville sometime soon.

    Michael Pranikoff
    Director, Emerging Media
    PR Newswire

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