Tribes Matter: Build One And Watch Your “Ad Agency” Grow

“Tribes are people who share something in common,” says Seth Godin.  He does an excellent job of explaining why tribes matter in a new age of communication. Building your own agency’s tribe, your ownline community of prospective clients can result in new business growth for 2009.

Seth Godin presented the thinking behind his new book, Tribes, to an invited audience in New York on 21st October 2008. This presentation includes a Q&A session with the participants in Seth’s online community

Interesting links for more information:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks for linking to my site from this post!

  2. Tribes make me think about the opportunities in leading my skill.

  3. Hi. I’m just curious – your site looks like Drupal and acts like Drupal… is it Drupal? It’s beautifully done, by the way. I really like it. Whoever themed/designed knew what they were doing. Nice job!

  4. Kelly,

    Thanks for the nice comments. The design is Contempt by Michael Heilemann for

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