“Tribes are people who share something in common,” says Seth Godin. He does an excellent job of explaining why tribes matter in a new age of communication. Building your own agency’s tribe, your ownline community of prospective clients can result in new business growth for 2009.
Seth Godin presented the thinking behind his new book, Tribes, to an invited audience in New York on 21st October 2008. This presentation includes a Q&A session with the participants in Seth’s online community www.triiibes.com.
Interesting links for more information: