The Fourth of Five Ways to Promote Your Ad Agency Using Social Media

4. Blogs are one of the most notable social media tools.

Marketing methods have changed significantly. Many of the tools and tactics accompanying the rise of social media are inexpensive and highly effective, regardless of an ad agency’s size.

It was once said that,

Every business needs a Web site.” Today it’s, “every business needs a blog.”

No matter what your industry, your prospects have come to expect a blog from your business. This is particularly true of ad agencies, but most are slow to get on board.

I’m telling you that a blog is becoming the “gateway” for ad agencies.

Blogs are also necessary tool for agency new business. With other agencies lagging behind, it is an excellent opportunity for your agency to gain a significant advantage over your competition by getting on board now.

And if you study some of the more popular blogs, it’s easy to see why:

  • Blog content is more naturally conversational; conversational content is viewed as educational and not sales oriented.
  • Blog content changes often, giving your customers fresh reasons to return.
  • Blog readers can contribute directly to content by adding comments and participating in dialogue.
  • Blogs must be written to the benefit of the target audience. It isn’t a platform to brag and boast about your agency.

There are other practical reasons for having an agency blog:

Posting content frequently makes you a better communicator and allows you to gain expert status. You don’t know what you know until you write it down.

Branding your agency is a difficult exercise. Most agencies struggle to differentiate themselves. I’ve found that blogging helps agencies better articulate what they do, how they do it and why they are different from their competitors.

One of the most practical reasons to start and promote a blog is that it increases search engines optimization and is much better than for youragency’s website. SEO marketing is a necessity for any company and important to your agency.

“Instead of finding your prospects, the “new” new business paradigm for social media is to help your prospective clients find your agency.”

Just having a blog and posting content allows your agency to gain much better exposure from search engines.

Creating an effective blog can feel like a lot of work, but the benefits will add up over time and give your agency a significant competitive advantage.You’ll be able to demonstrate to prospective clients how you have used social media to grow your agency.

“No single thing in the last fifteen years, professionally, has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it’s changed my emotional outlook (and it’s the best damn marketing tool by an order of magnitude that I’ve ever had.)” Business Guru, Tom Peters

A strong point of differentiation from your agency’s competitors, when you are sitting across from a prospect and can demonstrate that you“practice what you preach” and that your agency uses the very tools you recommend to your clients.

Related Resources:

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Great post, Michael. You read my mind — we recently wrote an article for our ad agency partners about the importance of blogging for them and their clients:

  2. Thanks Clay. I also enjoyed reading your posts as well. Thanks for sharing it.

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