Top 25 Ad Agency New Business Research and White Papers

Below are the top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.

2008 Advertising Agency New Business Survey

Survey: Agency CEOs worried about the economy

RSW Agency Outlook Survey 2008

A Client’s Perspective: Economic Survey 2008

 Digital Reality: the Path to Future High Performance in Advertising

Press Releases: How news is found, tagged, and shared

Agencies are the hurdle to faster adoption of new/emerging media

How the Best Agencies Do It: Promotion

The Intelligent New Business Survey 2007

Your Agency’s Most Important Client

Not a Business Development Director, But a Chief Marketing Officer

RSW Prospecting Pyramid

The Pitch – What clients want and agencies provide

Should Category Experience Really Matter?

New Business Surveys and Reports

The Agency as a Brand

Guidelines for the Pursuit of New Business

Key Questions for Agency Strategic Planning

Defining the Agency Brand

RSW New Business Manager Report 2008

Study: Most Internal Business Development Efforts Fail

Why Agencies Should Stop Chasing the Rush of New Business

How the Best Agencies Close More Prospects

Appealing to Everyone Appeals to No One

RSW Economic Survey 2008

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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