Below are the top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.
2008 Advertising Agency New Business Survey
Survey: Agency CEOs worried about the economy
RSW Agency Outlook Survey 2008
A Client’s Perspective: Economic Survey 2008
Digital Reality: the Path to Future High Performance in Advertising
Press Releases: How news is found, tagged, and shared
Agencies are the hurdle to faster adoption of new/emerging media
How the Best Agencies Do It: Promotion
The Intelligent New Business Survey 2007
Your Agency’s Most Important Client
Not a Business Development Director, But a Chief Marketing Officer
The Pitch – What clients want and agencies provide
Should Category Experience Really Matter?
New Business Surveys and Reports
Guidelines for the Pursuit of New Business
Key Questions for Agency Strategic Planning
RSW New Business Manager Report 2008
Study: Most Internal Business Development Efforts Fail
Why Agencies Should Stop Chasing the Rush of New Business
How the Best Agencies Close More Prospects
Appealing to Everyone Appeals to No One
