Something as simple as an email signature line is a marketing opportunity for your ad agency. Smart agencies will use it to generate new leads, highlight services, and build their brand.
Think about the thousands of emails generated by you and your agency’s staff during a day, compounded every month, every year. Does your staff always have their email signatures at the bottom of all of their emails? If not why? Can your prospective clients contact you easily?
Why it is important:
- Clients and potential clients know exactly how to easily get in touch
- It’s an added marketing tool
- It can drive traffic to your website/blog
- It quickly tells people who you are and what you do – your agency’s “elevator speech”
Email signatures are unique in their form, function and objectives. They quickly establish your agency’s brand, personal relationship and even can include a call to action.
Unlike a printed or virtual ‘business card’, email signatures have the technology potential to deliver all the convenience and clickable features of the internet.
My email signature:
MICHAEL GASS CONSULTING
Fueling Advertising Agency New Business Through Social Media
P (205) 370-7750 | firstname.lastname@example.org
Google +: http://gplus.to/michaelgass