An Email Signature is a Marketing Opportunity for Your Agency

Something as simple as an email signature line is a marketing opportunity for your ad agency. Smart agencies will use it to generate new leads, highlight services, and build their brand.

Think about the thousands of emails generated by you and your agency’s staff during a day, compounded every month, every year. Does your staff always have their email signatures at the bottom of all of their emails? If not why? Can your prospective clients contact you easily?

Why it is important:

  • Clients and potential clients know exactly how to easily get in touch
  • It’s an added marketing tool
  • It can drive traffic to your website/blog
  • It quickly tells people who you are and what you do – your agency’s “elevator speech”

Email signatures are unique in their form, function and objectives. They quickly establish your agency’s brand, personal relationship and even can include a call to action.

Unlike a printed or virtual ‘business card’, email signatures have the technology potential to deliver all the convenience and clickable features of the internet.

My email signature:


Fueling Advertising Agency New Business Through Social Media
P (205) 370-7750 |

Google +:

Michael is an agency new business consultant who works with marketing communications firms to create a more clearly defined focus and differentiating business strategy that will give them a competitive advantage for new business, a higher-profile reputation, and an improved ability to attract and win the clients they really want.
About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. I believe this is great in helping to build your personal brand. When you are looking for a career you can be specific in who you are networking with. They can see this and then connect to your other social networks for resume information. You know exactly what you are looking for and they will know how to contact you.

  2. Thanks Jamie. Along with the branding it is a helpful convenience to your prospective clients. All of the ways they can interact with you, get a short description of what you do, links to your blog/website. They don’t have to dig for it.

  3. Interesting article, i will come back to your blog soon, best regards

  4. Your blog is very interresting for me, i will come back here..

  5. Michael: Our agency also added accolades and achievements (linked to press releases) to our email sig:

    Martine Hunter
    Creative Director, eMedia

    MLT Creative│We Make Ideas Work │

    4020 East Ponce de Leon Avenue │ Clarkston, GA 30021
    O: 404.292.4502 x259 │ C: 404.273-2261 │ F: 404.297.8364

    My Blog – BtoB BuzzTM │ My LinkedIn Profile

    2009 DMA South Star Awards-B2B Integrated Marketing Campaign B2B Lead Generation Direct Mail

    2009 BtoB Magazine Top 125 BtoB Agency

    2009 American Marketing Assoc. AMY Awards-B2B Visual Branding

    2009 MAX Awards Finalist

    Love your blog. Will be attending your
    New Business from Social Media event next week. Looking forward to meeting you.


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  7. Thanks for taking the time to comment Ronna. Glad you found Fuel Lines! I hope it is a help to you.

  8. While this is good information, I would offer a word of caution: do not include too many links, as it will make your message more likely to end up in spam folders. Therefore, include the most important links only.

  9. Make sure your sig gives some details on what your organization does or sells. So often the name isn’t enough of a clue. More on making your email sig sell you and your products on a blog post I wrote a while ago:

  10. Now you can create a powerful custom signature that you control with button links and more.
    Find out at
    what you are missing.

  11. I spent about a week brainstorming over this very thing last summer when I developed my own email marketing signature. Some of the pointers I found useful were…

    1) Don’t use images
    2) Keep it simple
    3) Include just the relevant information
    4) No more than four lines

    Remember, it’s an email signature: you don’t need to list your whole life story, just a couple lines will do.

  12. Thanks for yourl insights Doug.

  13. Totally agree Michael. We add relevant awards/accolades, and also links to social media & our blog. We take that one step further, though, and add a teaser line just before the blog link…something that gets attention, just like a tweet does (should).

  14. Thanks for sharing Beth.

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