Social Networking Sites Dethrone Porn

According to Bill Tancer, web guru and general manager of global research at Hitwise, a internet tracking company, social networking sites have become the hottest attraction on the Internet, dethroning porn.

Tancer analyzed over 10 million web users to conclude that surfing for porn had dropped in half over the previous decade and the hottest Internet searches now are for social networking site.

Tancer said, “the change in communication patterns is one of the most noticeable shifts in society in the past five years.”

This is significant information for marketers seeking to learn about their audience.

Read the full Reuters article

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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