“If brands exist in people’s heads, as I believe they do, then shouldn’t you be able to ask a whole bunch of people what they think of a brand and then use tag clouds to display the results?”
Noah Brier, the creator of Brand Tags, shares in an AdvertisingAge article how this late night idea has generated more than 3 million page views.
He offers some advise to ad agencies and clients. Read the full article: Brand Tags’ Noah Brier: How My Website Took Off
With viral marketing, your agency’s promotional effort can suddenly get a life of its own – and start to spread like a virus. Turn your creative team loose and put your agency on the map!