Viral Marketing Can Generate Agency New Business

“If brands exist in people’s heads, as I believe they do, then shouldn’t you be able to ask a whole bunch of people what they think of a brand and then use tag clouds to display the results?”

Noah Brier, the creator of Brand Tags, shares in an AdvertisingAge article how this late night idea has generated more than 3 million page views.

He offers some advise to ad agencies and clients. Read the full article: Brand Tags’ Noah Brier: How My Website Took Off

With viral marketing, your agency’s promotional effort can suddenly get a life of its own – and start to spread like a virus. Turn your creative team loose and put your agency on the map!

Thomas Baekdal shares “7 Tricks to Viral Marketing” along with some great examples.

Another excellent resource is Seth Godin’s book, Unleashing the Idea Virus (free to download)

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.


  1. Thanks for these link Michale. The “7 tips” one was especially helpful. The agency I work for has been working the viral side of things with a few of our clients and it’s challenging to say the least. Even when the rules are understood clearly it is a medium that seems to require some serious creativity to be successful at. I would love your input on a post I wrote on 3 viral lessons to be learned from a popular action sports viral video this year. Check it out here and let me know what you think. Thanks again Michael. Your posts are always informative, Mike

    Marketing Gymnastics:

  2. eswpartners says:


    Thanks for taking the time to comment. I’m glad you found this post helpful. I’ll be sure to check out your post.

  3. These “one off” sites are really getting noticed. – sure did. Doubtful they will translate into new business. Though I guess it’s better for the underworked creative team to do something over spending their day on Facebook.

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