It’s interesting to note that in the preliminary results of the first 200+ agencies that have participated in our 2008 Agency New Business Survey, most are still dependent upon traditional tools to obtain new business.
In the trenches, helping agencies with their new business, I’m of the opinion that social media is changing the way new business is being acquired. Jason Baer, digital consultant to small and midsize ad agencies reports that one of his clients, Off Madison Avenue, a full service ad agency in Arizona, is using these techniques and reports five solid inbound leads a day from their search marketing, blog, email newsletter and Webinar series.
What about your agency:
- What are your most effective new business tactics? u
- Is obtaining new business easier or harder?
- If harder, what is the number one reason why?
Answer these and other questions to help identify leading trends for agency new business by taking the 2008 Ad Agency New Business Survey. We’ll share the results with you as soon as the survey is completed.