Fuel for Thought

According to a research report by BPM Forum, over 80% of generated leads are never followed up on, are dropped, or are mishandled.

Ad agencies often are busy and have a tendency to neglect time sensitive leads that they already have in-house, just waiting for follow-up.

It’s also been my experience that with proactively generated leads, 25% are short-term while 75% are long-term leads. If you’re focused on the short-term, you might be missing out on 3/4ths of your new business opportunities.


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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.


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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

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